From across Automattic.
Updates from all of Automattic’s business units.
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The WooCommerce Plugin Playbook: What Successful Stores Install, and When
Most plugin advice online is opinion-dressed-as-fact: a list of “top 10 must-have WooCommerce plugins,” usually written by someone selling one of them. We looked at hundreds of WooCommerce merchants who started a store in the past 12 months, and found a clear four-phase pattern. At the same four points in their growth, stores reach for…
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April, 2026
Please be aware of common scams! If someone reaches out to you with a scam, please report and block them. Outside of our support email and official [tumblr] accounts ONLY on [tumblr] (when in doubt, look for the same Staff Member badge that you see on this blog), Staff will never message you or reply…
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April Product Update: Navigation, Organization, and Efficiency
At Pressable, we believe managing your WordPress sites should be as high-performance as the hosting itself. This month, we’ve focused on streamlining your workflow with several new features designed to help you find what you […] The post April Product Update: Navigation, Organization, and Efficiency appeared first on Pressable.
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WordPress Student Clubs Build Momentum
WordPress Student Clubs are beginning to take shape as a new way to carry the momentum of WordPress Campus Connect beyond one-time workshops. What starts as an introduction to WordPress and open source is now continuing on campus through student-led groups that create space for learning, peer support, and early community participation. That shift matters…
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A New Theme for Short-Form Blogging on WordPress.com
At WordPress.com, we believe short thoughts deserve a real home. Today we’re introducing a new theme built for quick posts, replies, and reblogs: the kind of writing that lives somewhere between a tweet and a blog post, on a site that’s entirely yours. If you’ve been thinking about starting your own small, private social network…
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Your WordPress Expert in the Terminal: Try the Studio Code Beta
Studio Code is a CLI coding agent for WordPress that builds sites from descriptions, manages local environments, and validates content. Now in beta.
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The Enterprise Shift: Why AI-Era Clients Are Buying Differently
Enterprise clients are not evaluating content platforms the same way they were two years ago. The criteria have shifted, the questions arrive in a different order, and the old playbook of leading with features and following with pricing is landing flat in conversations that now open with compliance requirements and AI readiness. This guide breaks…
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Choosing the best WooCommerce hosting in 2026: A practical guide
How do you cut through the technical jargon and find the best WooCommerce host for your online store? Here’s how to get everything you need — and nothing you don’t.
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WordPress.com Changelog: Try the WordPress 7.0 Beta and a One-Click Solution for Plugin Errors
Test the WordPress 7.0 beta on WordPress.com, upgraded the block editor and fix fatal plugin errors in just one click.
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Aaron Tracy
Aaron Tracy is the creator and host of The Secret World of Roald Dahl. He also writes TV and audio dramas, and his first audio novel, The Honeymoon Period, releases next year. He runs the audio company Parallax, and is on faculty at Yale. I teach a course on Narrative Podcasts at Yale, and one…
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In a World Obsessed with AI, What Still Belongs to You?
The rise of AI is reshaping content discovery and changing the fundamentals of web ownership and blogging. While platforms and algorithms fluctuate, creating original content remains vital. Blogging is evolving into various formats, and the focus should be on building an owned space for meaningful content amid rapid change.
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Spry Fox Has Been Making Games for 15 Years. Their Blog Is Still One of Their Best Growth Tools.
Spry Fox has grown its audience for 15 years with a blog, newsletter, and community. Here’s why their WordPress.com site still matters.
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White-Label WordPress Hosting for Agencies
White-Label WordPress Hosting for Profitable Agencies A common challenge that many agencies grapple with is the one-off project trap. A new client is onboarded and the agency’s work on the project is eventually completed. Now […] The post White-Label WordPress Hosting for Agencies appeared first on Pressable.
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WordPress: The Operating System of the Agentic Web
The very things that made WordPress successful as a human platform make it even more powerful as an agentic one.
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Preparing for the Happiness Engineer Role
If you’ve been thinking about applying to be a Happiness Engineer but aren’t sure yet whether you’re ready, this guide will help you prepare to apply. There’s no guarantee that doing these things will result in you being hired, but many of our strongest candidates have prepared in some of these ways before applying. Build…
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How to Build an Endless Stream of Content Ideas with WordPress and Claude
Connect Claude to your WordPress.com site and use your own data to find content gaps, prioritize topics, generate outlines, and publish posts without switching tools.
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A Guide to Client Onboarding for WordPress Agencies
Client Onboarding for WordPress Agencies: A Step-by-Step Guide First impressions matter in agency-client relationships. The period of time between signing a contract and the first deliverable is where client trust in the agency is either […] The post A Guide to Client Onboarding for WordPress Agencies appeared first on Pressable.
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How HealthPress.io Used WordPress.com to Power a Growing European Lifestyle Health Movement
How HealthPress.io uses WordPress.com and Automattic for Agencies to power a European lifestyle medicine community of clinics, courses, and 600+ students.
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A note from the Tumblr team
A note from the Tumblr teamA few weeks ago, a small but higher-than-normal number of accounts were mistakenly suspended. The suspensions were quickly reversed, but our response wasn’t good enough, and we want to say more.We’re sorry it took us this long to address this. Trust and safety issues are difficult to discuss publicly, and…
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Simplenote MCP Server
Hi Simplenoters! We’re excited to announce the beta release of our Simplenote MCP Server. With it, you can easily use your favorite, MCP-compatible AI tool (Claude, Codex, etc) to search your Simplenotes using natural language. Here’s a small example of it in action: How does it work? The MCP server exposes a number of new…
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WooCommerce MCP: Talk to your store like it’s your AI assistant
This is part one of a three-part series on WooCommerce MCP. This post covers what MCP is, how it works, and how to get started with the built-in Abilities. Part two covers building your first Custom Abilities. Part three goes deeper with advanced demos and production considerations. I’ve been deep diving into something really exciting…
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WooCommerce 10.7: 51% fewer queries, a real fulfillment API, one important cache fix
See the latest updates in WooCommerce 10.7, including 51% query reduction, updates to our fulfillment and Store APIs, and more.
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Murphy Levesque Co-Founded an Animal Rescue at 11. Her WordPress.com Site Helped Save Over 100 Animals.
Murphy Levesque co-founded Hidden Gem Animal Rescue at 11. Here's how a WordPress.com site helped her rescue over 100 animals.
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What We Learned (and Loved) at WordCamp Asia 2026 in Mumbai
WordCamp Asia 2026 brought thousands of WordPress users to Mumbai. Here's what happened — from AI and education to new WordPress.com features and what's next.
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WordPress Plugin Management for Agencies
Mastering WordPress Plugin Management for Agency Clients Agencies have a mixed relationship with plugins. While they offer greater functionality for clients’ WordPress sites, concerns about plugin “bloat” or security vulnerabilities are never far off. For […] The post WordPress Plugin Management for Agencies appeared first on Pressable.
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How to Choose Headless WordPress Hosting: A 2026 Checklist
A step-by-step checklist for choosing headless WordPress hosting in 2026, covering backend, frontend, and rendering decisions without overcomplicating it.
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Designing Porto Design Meetup '26
How a zip code became the visual identity for our biggest in-person gathering of the year—and what it felt like to watch a design system come alive in the real world.
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Step 12: Compounding, Analytics & Optimization
This content discusses the importance of understanding and optimizing online visibility through analytics and subtle adjustments. It highlights the concept of compounding growth, noting that patterns emerge over time, and emphasizes the significance of measuring relevant signals. Ultimately, it encourages a reflective approach to content creation for sustainable success.
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How Knockers Design Builds Complex Client Work on WordPress.com
Find out how Knockers Design builds sophisticated client websites with WordPress.com.
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Q&A with Claudia Pearson
We sat down with illustrator and textile designer Claudia Pearson to learn more about her eponymous and thriving line of household art products and giftware. . We discussed how she got her start, her inspirations, and what keeps her going as an artist.
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WordPress.com Changelog: A New Telegram Bot and Complimentary Newsletter Subscriptions
Chat with your WordPress.com site on Telegram and easily manage complimentary paid newsletter access for your subscribers.
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What's new for developers? (April 2026)
Learn about all the new updates coming to WordPress for developers, covering plugins and tools, theme updates, and the new Playground MCP Server.
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The Top 10 Creative WordPress Themes with Real Personality
Your website is your corner of the internet. It should be as unique as you are. Here are 10 creative WordPress themes with real personality, tested and reviewed, so you can get straight to building.
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Tumblr Hack Day, March 2026 Edition
engineering:Once again, it was Hack Day at Tumblr, our favorite excuse to pause the roadmap for a moment and build something weird, useful, or ideally both. Here is a sneak peek of what the team built.Unified Inbox@ex, @kostastsi4 and @alexjf worked on making Asks and Submissions easier to find in the apps, moving your Inbox…
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Creating Space to Flourish: Job on Leading Woo Happiness
Job has been part of the WooCommerce story since before it was part of Automattic. He joined Woo in 2014, became an Automattician when Automattic acquired WooThemes in 2015, and now leads Woo Happiness, our WooCommerce support team of more than 100 people. In this video, Job shares how a willingness to try things (and…
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Give Friends Free Access with Complimentary Subscriptions
Jetpack Newsletter offers complimentary subscriptions that let you give any subscriber free access to your paid plans, right from your subscriber list.
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Tumblr Hack Day, March 2026 Edition
Once again, it was Hack Day at Tumblr, our favorite excuse to pause the roadmap for a moment and build something weird, useful, or ideally both. Here is a sneak peek of what the team built.Unified Inbox@ex, @kostastsi4 and @alexjf worked on making Asks and Submissions easier to find in the apps, moving your Inbox…
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How to write ecommerce product descriptions that rank in search and AI results
Are your product pages search and AI-ready? Here's how to write product descriptions that'll help you rank.
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How WordPress 7.0 Is Building the Foundation for AI-Powered Sites
WordPress 7.0 introduces a shared foundation for AI-powered sites. Here's what the Abilities API, AI Client, and MCP Adapter do and how they fit together.
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Step 11: Paid Acceleration
Paid acceleration enhances content visibility by targeting the right audience with purpose, using various formats. It supports existing strategies and requires clarity on goals and audience needs. Effective use of paid channels prioritizes conversions over clicks, amplifying successful content while complementing organic growth and distribution for optimal impact.
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A Guide to WordPress Maintenance Contracts for Agencies
Build Recurring Revenue with WordPress Maintenance Plans Agencies often find themselves constantly chasing after new clients. You finish a big project and have to quickly onboard the next one in order to pay the bills. […] The post A Guide to WordPress Maintenance Contracts for Agencies appeared first on Pressable.
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New in WordPress Studio: Studio CLI on npm & phpMyAdmin Access
Install WordPress Studio via npm and manage your local database with phpMyAdmin — no extra tools required.
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High-converting landing page design for ecommerce (with examples)
Create landing pages that convert at record rates: Key design elements, proven layouts, real-world examples, & tools to instantly boost performancd
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The One Thing That Changed How I Work
Paolo Belcastro, Artistic Director for Automattic's Domains Maison, pens a thoughtful piece about what he learned from coaching.
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@wordpress/build, the next generation of WordPress plugin build tooling
@wordpress/build replaces webpack and Babel with esbuild, auto-generates your PHP script registration from package.json conventions, and requires zero config. It already builds all 100+ Gutenberg packages. The plan is for it to power @wordpress/scripts under the hood — so wp-scripts build stays the same, but gets faster and drops the hand-written PHP. The API is still open for input. This is what it does and where it needs your feedback.
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Plugins, Global Styles, and More: Now on Every WordPress.com Paid Plan
Every paid WordPress.com plan now includes plugins, Global Styles, font uploads, and custom CSS. Here's what's new, what's already on your account, and what higher-tier plans still offer.
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How Super Digital turned two referrals into paid projects within weeks of joining Automattic for Agencies
Super Digital joined Automattic for Agencies to simplify hosting across 150 client sites. Within weeks, two qualified referrals arrived through the program. Both turned into paid projects.
Automattic 