From across Automattic.
Updates from all of Automattic’s business units.
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Celebrating Polish creators at WordCamp Europe 2026
People flew home from Kraków with a dragon in their bags. A Renaissance portrait, too, and a hobby-horse rider out of local legend. WordCamp Europe came to Lesser Poland's capital this June, and the swag came from the city itself.
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Introducing Feature Clips: Turn Posts Into Social-ready Video
Feature Clips is a new experimental preview that turns your WordPress.com posts into short vertical videos for Reels, TikTok, and YouTube Shorts.
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Customize Your Newsletter Subscription Experience
Customize your newsletter signup experience with a personalized welcome message, custom subscription-tier descriptions, and flexible plan options for new subscribers.
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Designing for Curiosity at Rodeo Adventure Labs
Not every redesign should make a site feel simpler. Some brands need their complexity because that is where the knowledge, stories, and character live. Rodeo Adventure Labs was one of those projects: a bike company shaped by exploration, experimentation, and a community that cares as much about the ride as the product.
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Your WordPress Site, Built by Conversation: Studio Code Now on Desktop
Studio Code is now in beta and available on desktop for macOS, Windows, and Linux. It replaces the AI assistant, offering enhanced features for local WordPress development.
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Jetpack Search 7.0: Find Products Faster in WooCommerce
Jetpack Search 7.0 brings product filters, cards, and sorting to WooCommerce, helping shoppers find what they want faster on WordPress.com Commerce.
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Read along as you listen: Highlighted Transcripts are here!
If you’ve ever found yourself scrubbing back to catch a name, a book recommendation, or that one stat the host rattled off mid-sentence: this one’s for you! Pocket Casts generated transcripts now highlight each sentence as it plays on iOS and Android, making it effortless to follow along in real time. When you open a…
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Automattic Celebrates Graduates of University of Illinois Chicago’s AI Leaders Program
On June 23, around 40 students from Illinois and Louisiana will wrap up the year at University of Illinois Chicago (UIC) as the first graduating cohort of AI Leaders—the nation’s first workforce-focused AI literacy course tied to a recognized credential. These students built real WordPress projects. They applied generative AI to real work. For example,…
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10 Years of .blog
.blog launched ten years ago to provide a platform for sharing knowledge and creativity. Despite evolving technologies and formats, the fundamental desire for an audience and community remains unchanged. Over the decade, .blog has fostered active usage and trust, encouraging diverse creators. Looking ahead, the focus is on authenticity and ownership, amidst technological advancements.
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New: LINE bridge, rich call notifications, Raycast extension, faster desktop app…
LINE Bridge Beeper is adding support for LINE, one of the most important networks in Asia. One less app you have to check separately. (Currently Beeper Cloud only.) Rich Call Notifications Calls on supported networks show a richer call notification and bubble in the conversation timeline. Tap to open the official app and take the…
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Nobody has Won AI Brand Visibility Yet. That’s the Opening for Agencies.
Ask a room full of consumers to name a brand that uses AI well in its messaging, and most of them go quiet. In WordPress VIP’s Future of the Web 2026 report, 61% couldn’t name one. Another 16% said no brand is doing it well at all. That gap is the opportunity, and right now…
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WordPress.com Changelog: Sharper Image Editing and a New Way to Multitask
The latest WordPress.com updates enhance image editing, introduce Desktop Mode for multitasking, and expand AI capabilities for design and plugin management, alongside various reliability fixes.
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Two Weeks at AI Enablement, NYC
Last month I spent two weeks with Cohort 3 of Automattic's AI Enablement program: fifty Automatticians from product, design, engineering, data, and ops, sharing one room in New York. Notes from the cohort: how we learned from each other, the patterns in everyone's AI workflows, and three things I built.
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Dynamically loading template parts in block themes
Stop duplicating WordPress block theme templates just to load different sidebar content. Learn how to use the render_block_data filter to dynamically swap template parts based on post category, page context, or any conditional logic — no extra templates required.
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Agents, Agents Everywhere: Designing for AI Buyers vs AI Coworkers
In 2026 commerce, the term "agent" has become ambiguous, referring to both AI shoppers (Agentic Commerce) and AI workers for merchants (Agentic Merchant Operations). Distinct design principles are necessary for each type to enhance transparency and control. Clear language usage is essential to foster understanding and trust among merchants in this evolving landscape.
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10 of Our Favorite Personal Brands on .blog
The text highlights the importance of personal websites for building strong personal brands, featuring ten influential individuals who utilize .blog domains to establish a lasting online presence. Each example illustrates how owning a domain creates a centralized hub for sharing expertise and ideas, enhancing audience engagement and brand recognition over time.
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Four AI Questions Every Agency Should Answer Before Kickoff
Three weeks into a project, the delivery lead’s inbox fills up with client questions. What AI tools did you use? Who reviewed the output? What changed between the first draft and the version we saw? Will the process be consistent going forward? The work is good and the client liked the first round. When the…
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How Agencies are Managing AI Risks, Compliance, and Responsible Adoption
The strongest agencies walk into enterprise pitches with their AI governance already documented. They wrote down their data rules, their human-review steps, and their disclosure defaults, and they handed the whole thing to procurement as a one-pager when asked. It also lives in their proposals, in the credentials section, as proof they’ve thought this through….
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The Credential Gap That’s Costing Agencies Enterprise Deals
You have a great initial call. You wait for the RFP, but it never materializes. The opportunity disappears from your pipeline without feedback or explanation. It’s easy to assume you lost to a lower bid or a sudden budget change. In many enterprise cycles, the real problem comes earlier: procurement teams can’t verify developer quality…
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The AI Survey Creator: from idea to survey in seconds
Writing a good survey takes time. You have to figure out the right questions, word them so they aren’t leading, choose the right answer types, and order everything so it flows. The new AI Survey Creator does that first draft for you. Describe what you would like to learn, such as “measure how new users feel after onboarding”,…
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Meet Desktop Mode: A New Workspace for WordPress Admin
Desktop Mode is a free plugin from Automattic that turns your WordPress admin into a real desktop workspace with windows, drag and drop, AI search, virtual desktops, and hundreds of hooks to extend it.
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4 Ways to Make Your Website More Discoverable by AI Search
Your website acts as a critical entry point in the era of AI-driven search. As AI-generated results expand, clarity in your messaging becomes essential. Establish an easily navigable site that communicates who you are, what you offer, and fosters trust. This clarity aids both users and AI systems in understanding your value.
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Develop Locally on Linux with WordPress Studio
The WordPress Studio desktop app is now available for Linux users, providing a quick, server-free way to develop local WordPress sites.
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Pocket Casts meets Liquid Glass
If you follow Apple news, you’ve seen Liquid Glass, the visual language shipping with iOS 26. It was Apple’s biggest design overhaul since iOS 7, touching basically every surface of the OS: navigation bars, tab bars, sheets, context menus… We’ve been working on updating Pocket Casts for it. Here’s a bit of the thinking behind…
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Directing AI
Reflections on an AI experiment that integrates personal creativity and technology, creating a small open-source project focused on storytelling and aesthetics. Key principles include openness, connection, and hackability. The experience underscores the importance of user-driven AI engagement, emphasizing that AI is a tool shaped by how we use it.
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Editor Notes and Smarter Exports
Sensei LMS 4.26.0 adds editor notes for collaborating on your course content, granular control over what you export and a first integration with the WordPress Abilities API. The post Editor Notes and Smarter Exports appeared first on Sensei LMS.
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10 Brand-New WordPress.com Features From Radical Speed Month
WordPress.com launched 10 new features during Radical Speed Month, including WordPress Workspace for Mac, the Blueprints Gallery in Studio, Easy Site Editor, Social Feeds in the Reader, and AI-assisted publishing tools. Here’s what each one does.
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WordPress.com Is Now Available in Stripe Projects
WordPress.com is now available as a provider on Stripe Projects. Starting June 10, developers can provision a complete site, secure a custom domain name, and activate a plan directly from the CLI — no browser, no dashboard, no context switching.
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What’s new for developers? (June 2026)
WordPress 7.0 is out, and the 7.1 cycle is already asking developers to test media processing, React 19 compatibility, collaborative editing, theme style states, and Playground workflows.
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WordCamp Europe 2026: Worth the Wait
What I learned at my first WordCamp about community, search, and how some things never change (in a good way).
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Pressable MCP Just Got a Lot More Powerful
When we launched Pressable MCP earlier this year, the core idea was simple: stop switching between your AI tools and your hosting dashboard. Ask for what you need, and your AI assistant handles it. That […] The post Pressable MCP Just Got a Lot More Powerful appeared first on Pressable.
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Click, Comment, Done: A Better Client Feedback Loop with Studio Code
Tired of manually sending screenshot to your coding agent? Studio Code's /annotate turns click-to-comment feedback into edits, all in one go. Free in beta.
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WordPress.com Changelog: WordPress 7.0 and Ways to Repurpose Your Written Content
WordPress 7.0 is here, plus a social-friendly Reader, a distraction-free writing mode, AI podcast & video tools, and permalink settings on every paid plan.
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Radical Speed Month: Built Fast, Built for Agencies
For one month, the Automattic for Agencies team ran an experiment alongside other product teams at Automattic. The question was simple: what happens when you strip away the overhead and let small, paired teams move at full speed entirely focused on one project? We called it Radical Speed Month. People paired up, focused on a…
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Introducing Site Chat, Powered by Jetpack Search
Site Chat gives visitors a new way to explore your site. Readers can ask questions, get answers based on your content, and keep following the threads that brought them there.
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WordPress 7.0 Has Arrived: Here’s Everything You Need to Know
WordPress 7.0 "Armstrong" is here, with new AI foundations, visual revisions, and responsive design tools.
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Dr. Greg Potter
Dr. Greg Potter, PhD is a scientist and consultant whose work spans science communication, health product development, and helping individuals and teams perform better sustainably. He has spent the years since his PhD translating complex science into practical guidance for athletes, clinicians, and anyone trying to understand what their bodies actually need. He’s also the…
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Deleted accounts can now be recovered up to 30 days later
We’re making a big change to how account deletion works on Tumblr, and we’re really excited about it, because this is something that some of you have been requesting for… well… a literal decade.Before today, when you deleted your Tumblr account, it was immediate and permanent. Occasionally, this resulted in Very Sad Times. Even though…
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Where’s that comment?
engineering:engineering:Hello Tumblr! @jubs here, today, to tell you about a feature we’re building: Comments by author!Comments (or replies) have been around for a while, but they have always been tucked away from your regular feed, and so we’re working on a few ways to integrate them into the rest of our experience.Soon, blogs will have a…
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When AI Takes the User Test
Most UX feedback comes from one of two places: real user tests, which are slow and expensive, or internal design reviews, which are biased toward the people who built the thing. A lot of small UX problems live in the gap between those two.
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Launch Day
engineering:Where’s that comment?Hello Tumblr! @jubs here, today, to tell you about a feature we’re building: Comments by author!Comments (or replies) have been around for a while, but they have always been tucked away from your regular feed, and so we’re working on a few ways to integrate them into the rest of our experience.Soon, blogs will…
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Automattic Joins the Tech Coalition
We're proud to announce that Automattic has joined the Tech Coalition, a global alliance of technology companies working together to combat online child sexual exploitation and abuse.
Automattic 