WooCommerce for Agencies: A better, more profitable way to build

Create powerful, flexible ecommerce experiences that differentiate your agency and drive compounding, recurring revenue. With WooCommerce and Automattic for Agencies, every project is faster, more profitable, and more impactful.

Join Automattic for Agencies for free

The ecommerce platform that pays you back

As an agency, your margins are under constant pressure. You deliver incredible value to clients, but traditional agency models often rely solely on project fees or hourly retainers. It’s time to shift the paradigm.

Automattic for Agencies turns your development expertise into a compounding revenue engine. By partnering with the team behind WooCommerce, WordPress.com, and Jetpack, you don’t just build stores, you build a recurring income stream that grows with your client roster.

3 ways to generate
recurring revenue

Most partner programs offer a one-time incentive payout. We believe in long-term partnership. When your clients succeed, you should share in the rewards.

Join Automattic for Agencies

Here’s how it works:

1

Revenue share on products & hosting

Earn up to 50% recurring revenue share for the lifetime of the client on eligible Automattic products, like Woo extensions. This isn’t a one-off referral fee, it’s predictable, annual income.

2

Payments revenue share

Transform transaction volume into agency revenue. When you implement WooPayments on client stores, you’ll earn a percentage of every 
dollar processed.

3

Retainer efficiency

By utilizing our centralized dashboard to manage updates, security logs, and uptime monitoring, you can offer high-value Care Plans or Maintenance Retainers to clients while reducing the actual labor required to fulfill them.

Margin-boosting
discounts and tools

Profitability isn’t just about what you earn, it’s also about what you save. As an Automattic for Agencies partner, you unlock immediate access to volume discounts that allow you to increase your margins or pass savings onto clients to win competitive bids.

WooCommerce extensions

Access premium functionality at a fraction of the cost.

Jetpack suite

Secure your client sites with industry-leading backup and malware protection tools for less.

Managed hosting

Get preferred pricing on WordPress.com and Pressable hosting plans, allowing you to resell hosting at a premium.

Operations: The mission control for ecommerce agencies

Scaling an agency can often mean drowning in spreadsheets and password managers. Automattic for Agencies solves the operational chaos by giving you a single pane of glass for every site 
you manage.

Simplify license and site management

Global visibility

Monitor performance, core updates, uptime status, and security alerts for 10 or 100 sites from one screen

One-click login

Access any client site WP-Admin instantly without juggling credentials.

Bulk management

Manage licenses for Jetpack and WooCommerce extensions across all clients. No more lost keys or expired subscriptions.

Team permissions

Assign specific team members to specific client projects with granular access controls.

Stop chasing leads.

Let them come to you.

One of the hardest parts of running an agency is business development. We help connect top-performing agency partners with prospects who are actively seeking expert help and ready to invest. 

Become an agency partner today

Qualifying agencies enjoy:

Directory listings

Get placed in the official partner directories across Automattic brands, merchants search 
for experts.

Inbound leads

Receive warm, pre-qualified project leads sent straight to your inbox

Co-marketing

Unlock opportunities for case studies, blog features, and other marketing collaboration.

Exclusive training

Get early access to product roadmaps and sales enablement resources to help you close more deals.

Why leading agencies choose WooCommerce

Your clients come to you for your expertise, not just your implementation skills. When you recommend a platform, you are staking your reputation on it. Here is why the world’s top agencies build on WooCommerce.

Creative and technical sovereignty

Proprietary platforms put a ceiling on what you can build. They lock features behind expensive tiers and restrict access to the code. WooCommerce is open source. You have total control over the tech stack, the database, and the checkout flow.

Data ownership and portability

In an era of privacy concerns, owning customer data is non-negotiable. With WooCommerce, your clients own their data, their backups, and their relationships with their customers. There is no platform risk, no forced upgrades, and no lock-ins.

Freedom to scale your way

WooCommerce adapts to your development style and client’s goals. Choose the stack that works best, from headless configurations to monolithic builds. Whether you utilize our managed hosting partners (WordPress VIP, Pressable) or your own infrastructure, you maintain control over SEO, site speed, and server-side optimizations.

The Automattic Edge

Automattic for Agencies bridges the gap between the freedom of open source and the support of a managed platform. You get the code flexibility you need, backed by the support and infrastructure of the company behind WordPress.com and WooCommerce.

Unlock more benefits as you grow

Our partnership program is designed to grow with you. We use a tiered system based on your Influenced Automattic Revenue (IAR) so that as your agency scales, your perks and benefits increase.

Tier benefits at a glance Activated Partner Pro Partner Premier Partner
Volume Discounts & Revenue Share Included Included Included Included
Priority Program & Product Support Included Included Included Included
Access to Automattic Sales Teams Included Included Included Included
Portal with tools to streamline & scale operations Included Included Included Included
Agency Directory Listings Not included Included Included Included
Exclusive Partner Badges Not included Included Included Included
Qualified Lead Distribution Not included Not included Included Included
Assigned Partner Manager Not included Not included Included Included
Co-Marketing Opportunities Not included Not included Included Included
Annual Credit for WooCommerce and Jetpack Extensions Not included Not included Not included Included
Free three-month Parse.ly trial Not included Not included Not included Included
Marketing development funds Not included Not included Not included Included

Tier benefits at a glance

Activated

Partner

Pro

Premier

Volume Discounts & Revenue Share

Priority Program & Product Support

Access to Automattic Sales Teams

Portal with tools to streamline & scale operations

Agency Directory Listings

Exclusive Partner Badges

Qualified Lead Distribution

Assigned Partner Manager

Co-Marketing Opportunities

Annual Credit for WooCommerce and Jetpack Extensions

Free three-month Parse.ly trial

Marketing development funds

How to
get started

Become a more profitable agency in minutes. Membership is free.

Apply: Click the button below. Approval is fast, with no fees or minimum site requirements.

Connect: Set up your dashboard, connect client sites for centralized management, unlock discounts, and start earning revenue with referral tools.

Launch and grow: Launch or migrate client sites with priority support and start earning recurring commissions.

Start earning, keep growing

Frequently asked questions

What is Automattic for Agencies and how does it work with WooCommerce?

Automattic for Agencies is a partner program built to support agencies and freelancers working in the WordPress and WooCommerce ecosystem. It provides tools, discounts, revenue-sharing opportunities, lead generation, and streamlined workflows so that agencies can more profitably build, launch, and maintain WooCommerce stores for their clients.

Who is eligible to join? Can any WordPress or WooCommerce development agency apply?

Any WordPress or WooCommerce agency or freelancer can apply to join. There’s no cost to join and no minimum revenue requirement to start.

Do I have to host client sites with Automattic to participate?

No. You maintain full control over your hosting architecture. However, referring or migrating clients to our approved hosting partners (WordPress.com, Pressable, or WordPress VIP) unlocks significant discounts and commission opportunities, while reducing your DevOps overhead.

How will I know when my agency is ready to advance tiers or unlock more benefits?

Tier progression is based on your Influenced Automattic Revenue (IAR) across hosting, extensions, Jetpack, and WooPayments. Here’s a breakdown:

  • Account Activated: No minimum
  • Agency Partner: $1,200+ annual IAR
  • Pro Partner: $5,000+ annual IAR
  • Premium Partner: Invitation-only, reserved for high-impact partners
What counts as Influenced Revenue for tier progression?

Influenced Automattic Revenue (IAR) is the total value of purchases made across your client portfolio for hosting, extensions, Jetpack, and WooPayments. The more successful your clients are using our tools, the faster you move up tiers.

How does the WooPayments revenue share work
in practice?

If your client uses WooPayments for their store, your agency can earn a share of processing fees. For example, if a client processes $2M annually, your 5 bps share equals $1,000/year. This applies as long as the client remains active and connected to your Automattic for Agencies account.

Can the program help me get more client leads or better visibility?

Yes. At higher tiers, you gain directory placement, partner badges, done-for-you lead generation, and co-marketing opportunities with Automattic.

How does the program simplify workflow, billing, and license management?

Automattic for Agencies includes a centralized portal where you can manage multiple client sites, updates, and licenses; consolidate billing; and use the Build-a-Cart referral tool to deliver product packages to your clients who can then handle payment directly. It also serves as a hub for bulk discounts on hosting and extensions.

Are there lock-in requirements or exclusivity requirements?

No. There are no forced site migrations, exclusivity agreements, or platform lock-ins. You maintain control over your operations and client relationships.

Is Automattic for Agencies different from Automattic’s Affiliate program?

Yes. The Affiliate program is geared towards publishers and marketers who want to promote Automattic products to their audience. Automattic for Agencies is a comprehensive business operational platform built specifically for agencies delivering client projects, offering deeper tools, management capabilities, ongoing support and recurring revenue.