For Agencies

Join 7,000+ agencies growing their business with Automattic for Agencies.

The all-in-one growth engine for WordPress agencies

Partner with Automattic for Agencies, and get everything you need to grow your WordPress agency. New ways to earn, tools to streamline your work, and training and support every step of the way.

From the makers of

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Earn even more

Earn even more with Automattic for Agencies

Grow your revenue, expand your reach, and deliver more value faster. Automattic for Agencies offers unmatched incentives designed for agencies that want to scale smarter and stand out in the crowded WordPress market.

High-quality leads, delivered

Get featured in four directories with one, powerful listing. Skip the hassle of juggling multiple directory profiles. Showcase your agency on WooCommerce, Pressable, WordPress.com, and Jetpack to maximize your reach, align with top brands, and attract more clients, all from a single listing.

Grow your agency two ways: Get discovered organically through directory listings, where clients find you while searching for trusted partners. Or, take advantage of our “match me with an agency” feature, which delivers pre-qualified clients ready to start their projects directly to your inbox. Since last June, we’ve delivered $2 million (USD) in pre-qualified projects to our agency partners.

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Earn up to 50% recurring referral commission

Referring WooCommerce or Jetpack products earns you a massive 50% recurring commission, and referring Pressable or WordPress.com hosting earns you a 20% recurring commission.

With our innovative referral cart, you can easily select the products your clients need and send them for payment in seconds.

Earn a 5 BPS revenue share from client stores

Add WooPayments to your clients’ WooCommerce stores and earn a share of their Total Payments Volume. Set up WooPayments once and get passive, ongoing revenue as your clients grow.

Agency tiering & benefits

Unlock more as you grow: Agency tiers & benefits

Automattic for Agencies is built for your growth. Our tiered program rewards your success with ever-expanding benefits, flexibility, and support, so you can scale your business, boost your reputation, and deliver more value to your clients with every project.

How our tiers work

Account Activated

Get started instantly. Make your first purchase and unlock core partner benefits.

Agency Partner

Reach $1,200 in annual influenced revenue to unlock enhanced visibility, directory listings, and exclusive partner tools.

Pro Partner

Generate $5,000+ in annual influenced revenue and access our highest level  of support, co-marketing, and lead generation opportunities.

Tier benefits at a glance

*Upon successful application

Progress on your terms with the full power of Automattic

Choose your own path to growth

Earn tier points through referrals, direct purchases, or client migrations, so you can engage in the way that best fits your agency’s business model.

Adopt what works for you

Whether you specialize in hosting, commerce, security, or a mix of everything, we reward you for adopting  any, and all, Automattic products. There’s no pressure to prioritize one solution over another. The more of our suite you leverage, the more your benefits grow, empowering you to deliver holistic solutions for  every client.

Learn more about our tiers & how to qualify ↗

Flexible Marketplace

Boost your income with a flexible marketplace

We recognize agencies work with clients in different ways. Purchase products directly and enjoy volume discounts, or refer them to clients at retail price to earn recurring commissions.

Exclusive volume discounts

Get substantial discounts when you purchase WordPress.com and Pressable hosting, Woo Extensions, and Jetpack products directly.

Centralized management

Purchase and manage all Automattic products and licenses from a central place.

Consolidated billing

Each month, you’ll get a single bill for any active products  issued in the Automattic for Agencies dashboard.

Earn commission on client purchases

Refer our products to your clients and get up to a 50% commission on those client purchases.

Build a cart of products and send to clients

Tailor your referral order to meet the needs of each client. Choose from over 60 products and hosting, compile your cart, and send the request for payment within seconds.

Upfront commission visibility

See your estimated commissions within every referral order, so you’re never left guessing on how much you’ll earn.

Uncomplicated payouts

Commissions are paid out every quarter. Simply add your bank details and tax documentation and you’re good to go.

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Harness Our Network

Expand your reach and grow your business

Get exclusive access to multiple agency directory listings across Automattic brands and connect with new clients.

Showcase your expertise

Define your industry, services, budget, and location to help clients find you.

Expand your reach

Grow your business with placement in multiple directory listings for Woo, Jetpack, WordPress.com, and Pressable.

Get found

Harness the power of Automattic’s network to get new client leads.

Watch the video

See why the best WordPress agencies pick Automattic for Agencies

World-Class Hosting

Scalable hosting solutions for every client

Whether you’re building new sites or migrating existing ones, our infrastructure is the perfect place to host them — built specifically for WordPress.

We needed a hosting provider that was as knowledgeable about WordPress as we are. With Pressable’s affiliation with Automattic, the same people behind WordPress.com and WordPress VIP, we knew we’d found the right home for our client portfolio.

Ben Giordano
Founder
freshysites.com ↗

WordPress.com has been crucial to my agency’s growth. Its intuitive UI allows me to quickly create sleek, functional websites for my clients, and their reliable hosting and support enable me to rest easy, knowing my sites are in good hands.

Brian Lalli
President
moonrooster.com ↗

WordPress.com really stands out with its exceptional performance and strong security. It’s a versatile platform that’s great for users at any skill level, and their support team is always incredibly helpful. For managed sites, we definitely think WordPress.com is the way to go.

Sonia Gaballa
Partner
nudge.design ↗

We aimed to provide clients with a reliable hosting service we could endorse without hesitation, ultimately resulting in satisfied clients. We found that service with WordPress.com.

Ajit Bohra
Founder
lubus.in ↗

As an agency with hundreds of clients, Pressable changed the game for our ability to grow as a business and offer best-in-class products for our clients. With fantastic support, superior uptime, and solutions to make even the largest challenges possible, Pressable is always there.

Justin Barrett
Director of Technology
autoshopsolutions.com ↗

More Benefits Await

But wait, there’s more

We’re on a mission to help your agency prosper and thrive with the best of what Automattic has to offer.

Dedicated support

Support hub with rapid issue resolution for many  popular Automattic products.

Improved workflow

Centralize your billing and manage all of your clients’ sites and licenses from one dashboard.

Grow your eCommerce business

Get the support, services, and expertise you need to help your clients sell on WooCommerce.

Professional migrations support

Get priority individual support from our team of expert Happiness Engineers for migrating your sites to our platform.

Flexible billing to suit your needs

We bill monthly and only for used products. Billing stops immediately when you stop working with a client.

Product evolution

Get regular product updates and early access to new launches.

Let’s Partner

Ready to join the program?

Sign up now and become an Agency Partner. The Automattic for Agencies program is ready to help you boost your business.

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Frequently Asked Questions

What is Automattic?

Automattic is the company behind WordPress.com, WooCommerce, WordPress VIP, Pressable, Jetpack, Tumblr, and more. It is known for its contribution to the open-source WordPress project and offers a range of products and services related to publishing, e-commerce, and security.

What is Automattic for Agencies?

Automattic for Agencies is the ultimate partnership to access agency pricing, referral earnings, premier support, and cutting-edge tooling for agencies using WordPress.com, Pressable, WooCommerce, Jetpack, and more. Joining is cost-free.

How can our agency benefit from partnering with Automattic?

By joining the Agency program, your agency will get access to specialized support, economic incentives on Automattic products, training, and resources that could help improve the deployment of Automattic products on sites, increase operational efficiencies, and enhance your offerings to clients.

For more details, please check our knowledge base or the Agency Partner Earnings page.

How do I join?

We’re excited to welcome agencies to sign up and take full advantage of our offerings. As participants, you’ll gain immediate access to new tools and resources crafted to enhance your work with clients. Your expertise and input will be instrumental in continuously improving the program to meet the diverse needs of agencies across different sizes and specialties.

Sign up for the program today and start benefiting from our specialized tools and resources tailored just for you.

Are there any costs associated with joining the program?

Joining the program has no associated costs. Your progression within the program is propelled by the cumulative revenue you generate within Automattic’s ecosystem. As you continue integrating or recommending our products for client sites, your agency will unlock enhanced benefits and support, allowing you to derive even greater value from the partnership.

Do I need to host my sites with Automattic to join?

No. You’re free to participate in the Automattic for Agencies program with whichever host you prefer.

Are there exclusive features or services available to program members?

Agency partners will receive access to the Automattic for Agencies dashboard. This platform allows agencies to manage their websites conveniently from any hosting location. Additionally, members are entitled to economic incentives on various Automattic products and can benefit from dedicated educational resources and technical support services.

What’s the difference between the Automattic Affiliate Program and the Automattic for Agencies Program? Can I join both?

The Automattic Affiliate Program provides an opportunity for content creators, influencers, educators, businesses, or anyone with an audience to earn additional income by promoting Automattic products, including WordPress.com, WooCommerce Marketplace, Pressable, Sensei, WP Job Manager, Jetpack, and more. The program is designed for those creating content to easily generate commissions and earn one-time, lump-sum payments for every referral.

Automattic for Agencies, on the other hand, is designed for agencies who sell custom, 1:1 solutions based on a client’s unique needs. This would typically involve recommending, implementing, and managing Automattic products—including WordPress.com, WooCommerce, WordPress VIP, Pressable, and Jetpack—on behalf of their clients. The program has been set up to offer a suite of tools and services that streamline the website management process for multi-user teams and expand revenue opportunities through profit sharing and bulk discounts.

It’s certainly possible to join both programs, taking advantage of the benefits of each one to target different audiences, but members will need to make sure they’re following the respective guidelines. Agencies in particular should note that if they’re hosting a client’s site through their Automattic for Agencies account, they can’t simultaneously receive affiliate commissions for that same client. We recommend taking a look at the terms of service for more details.

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Still have questions? Contact us or visit our knowledge base to learn more.