Earn recurring revenue from every Project
Automattic for Agencies gives you more ways to earn — and lets you stack incentives so revenue compounds over time. Turn every site launch, plugin renewal, or customer purchase on a client’s site into dependable revenue for your agency.
Stop chasing projects.
Chasing project-based work feels like running on a treadmill: you’re working hard just to stay in the same place. The moment a project wraps, the hunt for the next one begins.
Recurring revenue breaks that cycle for good, turning past projects into predictable, recurring, compounding income.
With Automattic for Agencies, instead of starting from scratch each month, you’ll earn consistent revenue from the sites, stores, and tools you’ve already set up. As clients continue to use hosting, renew plugins, or grow their online sales, your revenue grows, too — without any extra work.
Earn commissions on hosting, Jetpack plans, and WooCommerce extensions
Automattic for Agencies is far more than a referral program—it’s a multi-stream revenue engine built for long-term growth. It provides benefits to both agencies and their clients across the full lifecycle of the relationship. From the moment you recommend a hosting plan to every plugin renewal or transaction processed, you’re positioned to earn.
Here’s what’s included:
A 20% recurring revenue share on hosting
Recommend hosting from WordPress.com or Pressable, and you’ll earn 20% of the subscription price every time the client renews. This applies whether they check out through your referral link or you manage the subscription through your agency dashboard.
A 50% recurring commission on Jetpack and WooCommerce extensions
Build reliable, passive income by recommending the top WordPress tools to your clients.
Bulk discounts for resale margins
Prefer to package everything under your own billing? The Automattic for Agencies program supports white-label models with wholesale pricing. Buy in bulk — up to 80% off retail — and resell at your own rates. You maintain control over pricing, margins, and client relationships.
Example: Earn $3,960 in profit each year when you resell hosting for 20 sites at regular price (your discounted cost is $2,040 a year).
Combine income streams to maximize your revenue per client, earning commissions on hosting, plugin licenses, and even payment processing.
Earn passive revenue from WooPayments transactions
For WordPress agencies that build ecommerce sites, WooPayments opens the door to a new kind of recurring revenue — one that scales with your clients’ success.
Through the Automattic for Agencies program, you’ll earn a passive revenue share on every store transaction processed through WooPayments. Once a store onboards and begins accepting payments, your agency earns 0.05% of all total payment volume (TPV) automatically, with no need to manage the account or facilitate future transactions.
This isn’t a one-time bonus or capped referral fee. It’s a true performance-based income stream tied to the business volume your clients handle over time.
Every new store becomes a long-term, compounding asset for your agency.
Refer
with ease.
Automattic-powered billing is a shortcut to extra revenue without extra hassle. It’s a branded, agency-friendly checkout experience where you pick the products and your clients pay for them directly.
Here’s how it works:
Select hosting plans, plugins, and tools from your agency dashboard.
Package them into a branded cart for each client site.
Share the checkout link.
Earn commissions on the initial purchase and every renewal.
See your agency’s earning potential with Automattic
Below are four example scenarios — covering both referral and resale models for ecommerce and non-ecommerce sites — so you can clearly see how recurring revenue can increase for your agency.
Note: These scenarios are illustrative. Your results will vary based on your agency’s pricing, client mix, and services offered.
Frequently asked questions
How do I track commissions and payouts?
Your WordPress agency partner program dashboard gives you a real-time look at referrals, purchases, and revenue. Commissions are paid quarterly via Tipalti.
What qualifies for commission?
Clients must purchase products through your referral link or pre-built referral cart. View a full list of eligible Woo-owned extensions, Jetpack plans, and hosting plans in the Automattic for Agencies marketplace.
Can I use my own billing system?
Yes. If you’d rather bill clients yourself, you can access agency pricing to purchase wholesale licenses at up to 80% off and resell them to clients using the billing method of your choice.
Do I need to switch all clients to Automattic?
Nope. There are no exclusivity requirements. Program members can use tools that best fit their agency’s strategy.
How is this different from the Automattic Affiliate program?
Automattic for Agencies is for WordPress agencies managing client sites. Your agency benefits from unique tools to bundle Automattic products into your services or refer helpful tools to clients and earn multiple streams of recurring revenue—including commissions, revenue share, and wholesale margins—while streamlining site management.
The Automattic Affiliate Program is for content creators promoting Automattic products to their audience. Affiliates earn commissions when someone signs up through their link—no site management involved.
You can join both programs, but you can’t earn affiliate commissions on clients managed through your Automattic for Agencies account.
For Agencies – Automattic 