Get high-intent sales leads that are ready to close
Automattic for Agencies connects you with vetted, decision-ready clients through exclusive partner directory listings and referrals.
Tap into existing WordPress demand
When you join Automattic for Agencies, you’re not just another listing. You’re backed by the platforms that power more than 40% of the web. WordPress.com, WooCommerce, Jetpack, and Pressable are household names in the WordPress ecosystem, trusted by millions of site owners and businesses worldwide.
That association matters for your overall lead generation strategy. A lead coming through Automattic’s channels already knows and trusts the brand, which means they’ll extend that trust to you. Whether it’s a merchant browsing WooCommerce.com, a site owner exploring Jetpack, or a business looking for managed hosting from Pressable, your agency is positioned as the go-to expert.
This built-in credibility makes it easier to start conversations, shorten sales cycles, and win bigger, better projects. Instead of chasing recognition, you’ll stand out immediately in front of new leads who are ready to invest.
$3M
Since launching the agencies program last year we’ve generated over $3M in leads to our agency partners.
How to get listed and start growing
Getting listed in Automattic directories is simple. And once your profile is live, you’re ready to start receiving warm referrals. Here’s how it works:
Apply to join Automattic for Agencies
Any agency can sign up, regardless of size. The application is quick and free, and you can join even if you’re a part of other agency programs.
Qualify for directory placement
Your program tier determines where your agency appears. Pro-level partners and above are eligible for lead referrals, with visibility across WordPress.com, WooCommerce.com, Jetpack.com, and Pressable.com directories.
Build a profile that stands out
Agencies with detailed case studies, clear service descriptions, and strong visuals consistently see better results. Highlight your expertise, industries served, and success stories to attract the right clients.
Start receiving warm leads
Once approved, your profile will be discoverable across Automattic’s ecosystem. From there, inbound leads and referrals are delivered straight to your inbox, ready to move into your pipeline.
Being listed isn’t just about visibility. It’s also about credibility. The stronger your profile, the more likely you are to turn one listing into multiple new projects.
The potential of done-for-you agency lead generation
Agencies spend hours chasing cold leads, sending proposals that go nowhere, or sitting through calls with businesses that aren’t ready to invest. It’s frustrating, time-consuming, and takes your focus away from what matters most.
Automattic for Agencies changes that. Instead of casting a wide net with lead generation tools that don’t work, you’ll connect with pre-qualified prospects who already trust the WordPress ecosystem. That means:
More qualified conversations
Start with leads who are actively looking for agency partners.
Less wasted time
Skip the lengthy pre-qualification process with done-for-you lead generation.
Faster sales cycles
Move potential customers through your pipeline with confidence.
Every lead is backed by Automattic’s reputation, so you walk into each conversation with built-in credibility.
Stand out in high-traffic directories
With Automattic for Agencies, your unified business listing spans four of the most trusted platforms in the WordPress ecosystem: WooCommerce, Pressable, WordPress.com, and Jetpack.
There’s no juggling multiple profiles — just one listing across multiple online directory sites that maximize your reach, aligns your agency as a professional services provider with top brands, and makes it easier for clients to find you.
You can grow your agency in two ways:
Organic visibility
Clients actively looking for WordPress agencies can shortlist yours as they browse an exclusive list of qualified partners.
Referral matching
With the “match me with an agency” feature, you’ll get pre-qualified project inquiries delivered straight to your inbox.
Get HIGH-INTENT, qualified leads
Prospecting doesn’t have to feel like a grind. Automattic for Agencies focuses on generating high-intent, pre-qualified referrals and sends them straight to your inbox.
How leads are delivered
When businesses browse Automattic’s directories or request agency support, referrals are routed to eligible partners. You are distributed leads that match the project scope, location, and expertise specific to your agency.
Who qualifies?
Pro-level partners and above are eligible to receive referral leads. With a track record of success required for eligibility, every potential new client starts with a level of trust in your agency’s capabilities.
What types of projects are included?
Opportunities range from:
- Single-site builds
- Multi-site ecommerce expansions
- Full redesigns
- Custom development
- Long-term retainers
Whether you’re a boutique studio or multi-team agency, referrals are geared toward businesses ready to invest in WordPress experts.
Real examples:
The power of one lead
One warm lead can change your pipeline. Picture this:
A mid-sized retailer browsing WooCommerce.com is ready to expand internationally. They discover your full-service agency in the business directory and are impressed by your past ecommerce work. Within a week, they reach out with a request for a full redesign of their WordPress site, custom checkout, and multi-currency support.
Because the lead comes through Automattic, the trust is already there. Instead of spending weeks on discovery and vetting, you jump straight into scoping the project. Within 30 days, you’ve closed a $50,000 engagement to create tailored solutions, with an ongoing retainer for maintenance, performance optimization, and digital growth services.
Now imagine that happening several times a year. Some clients might want to add in email marketing, search engine optimization, or content creation. That’s the power listings in Automattic’s high-traffic directories: fewer wasted conversations, more qualified projects, and a stronger pipeline you can count on to generate revenue and bring in more business.
Frequently asked questions
How much does it cost to join?
There is no cost to join the program. As you generate revenue within Automattic’s ecosystem, you will qualify for benefits like partner directory listings and lead referrals.
Who qualifies for directory listings and lead distribution?
Once you reach the Agency Partner tier, you will be eligible to apply to be listed on one or more of our partner directories. During the directory application process, you will be asked to showcase your expertise in implementing the product(s) associated with each directory you are applying for.
When you reach our Pro Partner tier, you will qualify for lead distribution from Automattic for Agencies. To be distributed leads, you must also be listed on one or more of our partner directories. Leads are distributed equitably to agencies that are the best fit for the client and their project needs.
What types of leads are distributed?
Leads are sourced from all of Automattic’s business units, and directly through our partner directories when the lead chooses the “Match me with an agency” option. Due to this large footprint, leads can have a variety of different needs, including web and store development, security and performance optimization, and much more.
Do I need to migrate clients to Automattic hosting to qualify?
No. To qualify for lead distribution, the requirement is that you reach the Pro Partner tier. The revenue associated with this tier can be generated from hosting and plugin purchases, as well as from adding WooPayments to client stores.
When working with these leads, we prefer that you use Automattic’s products in their projects. However, we know that there will be some cases when you need to use alternative solutions. Each Automattic product you purchase or refer to clients will contribute towards your tier level.
What if I already get leads elsewhere?
You are free to get leads from whatever source you choose. We don’t require you to work exclusively with Automattic for Agencies.
Ready to grow with qualified leads?
High-quality clients are already searching Automattic’s directories. Make sure they find your agency and start turning visibility into revenue.
For Agencies – Automattic 