Tumblr

  • Celebrating 20 Years of Automattic

    What began with the bold idea that publishing should be free and open has evolved into a fully distributed software company that powers tens of millions of sites, stores, and conversations worldwide.

  • Shipping Tumblr and WordPress

    Since Automattic acquired Tumblr we’ve made it more efficient, grown its revenue, and worked to improve the platform. But there’s one part of the plan that we haven’t yet started, which is to run Tumblr on WordPress. I’m pleased to say we’re kicking off that project now! We’re not talking about changing Tumblr. We’re not…

  • Heat Up Your Brand’s Reach With Blaze Pro

    For years, Tumblr has been a best-kept secret among enterprise-tier advertisers thanks to its passionately engaged, Gen Z-heavy user base. Publishers, streaming platforms, and fashion brands have all capitalized on the intense engagement their campaigns get on the platform. However, there was no easy way for mainstream advertisers to reach Tumblr’s audience. Until now.  Meet…

  • Protecting User Choice

    AI is rapidly transforming nearly every aspect of our world, including the way we create and consume content. At Automattic, we’ve always believed in a free and open web and individual choice. Like other tech companies, we’re closely following these advancements, including how to work with AI companies in a way that respects our users’…