InsideAutomattic Deflection is Not a Support Strategy August 31, 2026 "As long as a company’s AI deflection rate remains a primary metric for success, that company will end up with frustrated customers."
InsideAutomattic “Sync Overload”—And How to Avoid It August 20, 2025 You might think that, as a remote, fully distributed company, we spend half our time stuck in Zoom meetings. But the truth is just the opposite.