Technical Growth Marketing Leader

About WooCommerce

WooCommerce is a highly popular commerce platform on the web, powering millions of stores, including our own at In fact, one in four online stores are powered by WooCommerce, including the Burning Man Marketplace, Bjork’s official store, and the New Zealand All Blacks rugby team’s official store.

Our mission is to democratize commerce and put store owners in control of their livelihood. Therefore, our core platform is free and open-source, empowering anyone to sell anything, anywhere. 

As part of the Automattic family, WooCommerce is fully distributed with no physical offices. The flexibility and autonomy that come with working from home are in our DNA, so we provide benefits and resources to support your growth while doing your best work from anywhere in the world. 

We have a huge footprint, but we’re a small company. That means everyone here has the opportunity to make a visible, profound, and lasting difference while helping the store owners that rely on WooCommerce everyday.  

About This Role

Automattic is looking for a senior growth marketer that can combine technical, analytical, and marketing skills to help drive the next stage of growth at WooCommerce. 

You will be part of a team committed to developing, testing, and iterating on strategies and tactics to create sustained improvements across the entire customer journey in order to:

  • increase adoption of WooCommerce products and services
  • improve the performance of the Marketplace
  • drive customer retention and LTV

As a leader on the team, you will also serve as a subject matter expert on statistical testing, including test selection, design, and analysis, as you help build processes to scale testing across the entire organization. 

Primary responsibilities include:

  • Developing, testing, and iterating on strategies to grow platform adoption and subscriber revenue growth using a variety of tactics and tools. You’ll need to think deeply about all potential conversion points within the various funnels, considering all channels from email and landing pages to in-app suggestions and notifications.
  • Partnering with the Product, Data, and MarTech teams to design and launch A/B/n and multivariate experiments.
  • Fostering and supporting a culture of experimentation across the entire WooCommerce organization.
  • Owning and executing on your ideas – from crafting the messaging, to launching campaigns, and pushing code into production.
  • Measuring, tracking, and providing detailed reporting on individual experiments and the impact of our growth marketing efforts.
  • Analyzing customer data and external research to inform our growth strategies and tactics.

Do you enjoy applying systems thinking to problems? Do you get excited about running experiments and optimizing processes to get the best performance possible? Are you as comfortable crafting a marketing strategy as you are diving into the data?

If so, then this role may be perfect for you.


We want you to succeed with us! Here’s what you’ll need to do that: 

Marketing: You understand how to implement and improve a system for growth across the entire lifecycle. You can design experiments and campaigns grounded in marketing principles that leverage various channels and tactics. You have experience developing data-informed marketing strategies, crafting messaging for campaigns, writing marketing copy, and building highly-targeted campaigns with sophisticated email automation tools. 

Statistical Testing: You understand the principles and mathematical concepts behind statistical testing and are comfortable with A/B/n and multivariate testing methodologies. Maybe you’ve worked with testing platforms and optimization tools, but you don’t require either to design and analyze experiments. You’re familiar with the processes and tools necessary to perform testing at scale in an organization.

Data and Analytics: You have experience analyzing the performance of funnels, campaigns, marketing tactics, and experiments. That includes working with web analytics, conversion optimization tools, and large data sets, preferably within relational databases. Furthermore, you are able to develop hypotheses from this analysis to inform future strategies and test ideas. Bonus points for experience with Google Analytics, SQL, Looker (or a similar BI platform), etc.

Technical Ability: You understand how to customize WordPress and WooCommerce, have front-end web development experience (HTML, CSS, and PHP), and know how to use GitHub. Have demonstrated the ability to learn new tools and develop capabilities through just-in-time learning.

Project Management: You are able to prioritize and manage multiple projects concurrently, clearly communicating goals and progress along the way. You take a hands-on approach to getting things done and hold yourself and others accountable.

Not Required: Experience running Paid Media campaigns or SEM.

How to Apply

Does this sound exciting? If yes, what are you waiting for? Go ahead and fill out our application form. 

Like all positions at Automattic, you’ll work remotely and can be based wherever you live. 

We are lucky to receive hundreds of applications for every position, so we strongly encourage you to submit a cover letter telling us why you’d like to join Automattic and what you can contribute to the team.

Proofread your cover letter before submitting it! Make sure you spell and capitalize WooCommerce, WordPress, and Automattic correctly. A good cover letter will help your application stand out early on.

About Automattic

We are the people behind, WooCommerce, Jetpack, Tumblr, Simplenote, Longreads, Day One, and more. We believe in making the web a better place.

We’re a distributed company with more than 1800 Automatticians in 90+ countries speaking 90+ different languages. We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.

We believe in Open Source and the vast majority of our work is available under the GPL.

Diversity, Equity, and Inclusion at Automattic

We’re improving diversity, equity, and inclusion in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. Diversity, Equity and Inclusion is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

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All Jobs Require

  • Great communication skills. We’re a distributed team, so frequent and clear written communication is a must.
  • Self-driven work ethic. You need to be a self-starter who loves taking initiative and seeing things through to completion.
  • Curiosity and the desire to learn. Our business is changing and growing fast, who knows what will be the skills of tomorrow? Flexibility is key.
  • Ability to Travel. We value those rare occasions when we meet our colleagues in person. Normally, we require 2–3 non-consecutive weeks of travel per year, usually by plane. Currently, company travel is limited, and travellers must be vaccinated. All travel is optional for now. We’re continuing to explore new, remote ways to stay connected.