Director of Product Marketing, Jetpack


Jetpack, Akismet, and WPScan are part of the Automattic family of brands. Our mission is to make websites successful through best-in-class experiences. We’re growing beyond the small business segment to also help larger companies, including Disney, Microsoft, Patreon, Adobe, and Zendesk. We are scaling fast and our team is helping drive some of the most exciting programs across the business.

We're looking for an experienced Director of Product Marketing to help us build a strong foundation and guide us into the future. While the position will focus on product marketing, we need a well-rounded person who can roll up their sleeves and execute in any area of marketing. This is a high-impact role reporting directly to Jetpack’s VP of Marketing.


  • Developing the GTM (go-to-market) strategy for our mid-market products like Akismet, WPScan, and VideoPress.
  • Leading the creation of messaging that resonates with our audience by turning features into benefits that people naturally understand.
  • Leading development of a new Akismet website that targets the mid-market segment.
  • Producing compelling content that communicates our differentiators to support our sales team, including pitch decks, case studies, and white papers.
  • Developing, testing, and iterating on programs to acquire and nurture qualified leads.
  • Improving conversion rates through funnel optimization, lifecycle marketing, and paid media.


  • Have experience launching successful GTM for B2B products and services.
  • Have experience working closely with B2B sales teams on messaging, content, and playbooks.
  • Have a data-driven approach — you know how to segment an audience and put numbers towards squishy campaigns. You love quantifying your work.
  • Are a robust, proactive communicator comfortable leading multiple priorities.
  • Take a hands-on approach to getting things done and hold yourself and others accountable.
  • As a bonus, are comfortable analyzing large data sets using SQL, pivot tables, and other tools to develop hypotheses to inform future initiatives.
  • As a bonus, are familiar with WordPress.


  • Are excited to be a leader on a small team with a huge opportunity to scale.
  • Want to work in a remote-first culture that prioritizes results instead of time spent at a desk or sitting in meetings.
  • Want the space to think big, set your own roadmap, and deliver.
  • Love solving problems and discovering opportunities to help people succeed.


Does this sound interesting? If yes, click the Apply button below and fill out our application form. In your cover letter, let us know what you can contribute to the team. Proofread! Make sure you spell and capitalize WordPress and Automattic correctly. We are lucky to receive many applications for this position, so try to make your application stand out.


About Automattic

We are the people behind, WooCommerce, Tumblr, Simplenote, JetpackLongreads, Day One, PocketCasts, and more. We believe in making the web a better place.

We’re a distributed company with more than 2000 Automatticians in 96 countries speaking 120+ different languages. We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.

We believe in Open Source and the vast majority of our work is available under the GPL.

Diversity, Equity, and Inclusion at Automattic

We’re improving diversity, equity, and inclusion in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. Diversity, Equity and Inclusion is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

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  • Great communication skills. We’re a distributed team, so frequent and clear written communication is a must.
  • Self-driven work ethic. You need to be a self-starter who loves taking initiative and seeing things through to completion.
  • Curiosity and the desire to learn. Our business is changing and growing fast, who knows what will be the skills of tomorrow? Flexibility is key.
  • Ability to Travel. We value those rare occasions when we meet our colleagues in person. Normally, we require 2–3 non-consecutive weeks of travel per year, usually by plane. Currently, company travel is limited, and travellers must be vaccinated. All travel is optional for now. We’re continuing to explore new, remote ways to stay connected.