Customer Marketing Wrangler

Automattic is looking for someone to help build our customer marketing function. You will develop and implement strategies across email, display, paid social, and other channels to drive up-sell, engagement, and retention across a vast base of existing users. Primary responsibilities include:

  • Develop a customer segmentation scheme in cooperation with our data and analytics partners.
  • Develop a messaging strategy by segment, by channel.
  • Develop a measurement approach to understand the incremental impact of customer marketing efforts.
  • Lead the execution of email campaigns.
  • Be an advocate for user experience in our marketing approach.


  • Have experience building data-driven marketing strategies.
  • Have experience managing the email channel.
  • Have built, developed and managed a team.
  • Are very comfortable with data (SQL and Excel at a minimum).
  • Ideally, have experience with HTML, CSS, and a programming language.
  • Have a hands-on approach to getting things done.

Like all positions at Automattic, you’ll work remotely, and can be based wherever you live. It’s not a requirement that you live in or relocate to the Bay Area to do this job.

How to Apply

Does this sound interesting? If yes, please send a short email to jobs @ this domain telling us about yourself and attach a résumé. Let us know what you can contribute to the team. Include the title of the position you’re applying for and your name in the subject. Proofread! Make sure you spell and capitalize WordPress and Automattic correctly. We are lucky to receive hundreds of applications for every position, so try to make your application stand out. If you apply for multiple positions or send multiple emails there will be one reply. If you're reading this on a site other than please make sure you visit for the latest details on applying.


Want to increase your chances of standing out? If so, please address some or all of following points in your application:

  1. If you were doing the job described above, how would you measure the success of your efforts?
  2. Is there a customer marketing channel or tactic you feel is often overlooked? What is your experience with it?

← Work With Us

All Jobs Require

  • Great communication skills. We’re a distributed team, so frequent and clear written communication is a must.
  • Self-driven work ethic. You need to be a self-starter who loves taking initiative and seeing things through to completion.
  • Curiosity and the desire to learn. Our business is changing and growing fast, who knows what will be the skills of tomorrow? Flexibility is key.