Automattic

Creative Director, Messaging

We’re looking for someone to lead our marketing messaging development for WordPress.com. The Messaging Director will help us take what is already a strong brand and establish a voice that motivates small business owners, bloggers, and others looking for a presence online to create a site on WordPress.com. Your work will speak to prospective and current customers across channels: email, our websites, display, social, search, video, podcasts, and more. You’ll work to provide messaging direction and actual copy at the strategic and campaign level to internal stakeholders and agencies / freelancers.

You do:

  • Think in possibilities, not absolutes. We like to test a lot of different approaches, especially in the near-term, as we hone in on what works best.
  • Appreciate data to help inform your work. We strive to iterate our messaging based on both knowledge of the customer and what we can learn in-market. So testing is not just trying to find something that works, but learning about why it works so we can make future efforts better.
  • Work collaboratively by default.
  • Roll up your sleeves and create, not just supervise.

You have:

  • Experience developing cross-channel campaign concepts.
  • Experience developing brand and campaign messaging, including display / social copy, video / TV scripts, podcast scripts.
  • A background in advertising copywriting, either with an agency / freelance background or with specific experience in marketing to small businesses.
  • Worked across different media, including several of those mentioned above.

How to Apply

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This job will be with Automattic’s Creative Studio. Curious who works in Creative Studio? Meet Ashleigh Axios and Ballio Chan!

 

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  • Great communication skills. We’re a distributed team, so frequent and clear written communication is a must.
  • Self-driven work ethic. You need to be a self-starter who loves taking initiative and seeing things through to completion.
  • Curiosity and the desire to learn. Our business is changing and growing fast, who knows what will be the skills of tomorrow? Flexibility is key.