Automattic for Agencies currently rewards members for bringing new stores to WooPayments — but supporting long-standing clients is just as important.
Starting in September 2025, agencies can earn a revenue share not only on new clients, but also on pre-existing, high-value stores that already use WooPayments. This means that your hard work to retain and support clients can become a recurring revenue stream for your agency.
Let’s dive into the details and explore some examples!
What is WooPayments?
Unfamiliar with WooPayments? Let’s take a quick look at how this powerful tool can benefit ecommerce stores of all sizes.
WooPayments is a payment solution directly from the WooCommerce team. With this extension, merchants can maximize conversions and provide a better customer experience, all while streamlining their own internal processes.
Here are some of the core features you can provide your clients by installing WooPayments:
- A wealth of payment options, including credit and debit cards, WooPay, digital wallets, and more
- Support for more than 135 currencies, along with niche global payment methods
- The ability for merchants to accept contactless payments through their phone
- Payment management directly in the WordPress dashboard
- Support for Buy Now, Pay Later
- Integration with subscriptions, memberships, and more
- Instant Payouts for stores that qualify
The tool is available for free and has transaction fees that are comparable to other popular payment gateways.
WooPayments is already part of the Automattic for Agencies program, giving you a share of processing revenue from new stores. Now, that opportunity extends to established clients as well. Here’s how the revenue share breaks down:
How it works
Agencies can now earn a revenue share from WooPayments on both new clients and existing, high-value stores.
When you add new WooPayments clients, you’ll receive a revenue share of 5 basis points (bps) on the Total Payments Volume (TPV) generated after they’re connected to your Automattic for Agencies account.
With pre-existing WooPayments clients (processing more than $500k annually), you’ll receive a revenue share of 2 basis points (bps) on the Total Payments Volume (TPV). For those processing more than $1M annually, you’ll earn a revenue share of 3 bps. There is no retroactive revenue share generated, and you must register the website within 30 days of joining Automattic for Agencies.
To take advantage of the revenue share for pre-existing stores, simply:
- Connect the client to your Automattic for Agencies account using either Jetpack or the Automattic for Agencies Client plugin.
- This step must be completed within 30 days of joining Automattic for Agencies and is required for revenue share attribution.’
Have a new store you’d like to earn revenue share on?
- Install and activate the free WooPayments extension via the Automattic for Agencies marketplace or the WordPress dashboard.
- Connect the client to your Automattic for Agencies account using either Jetpack or the Automattic for Agencies Client plugin.
See our incentives page for all terms.
All earning opportunities in Automattic for Agencies
Here’s a quick summary comparing the three types of earning opportunities in Automattic for Agencies and showing example earnings:
| Site Type | TPV Processed | Revenue Share (bps) | Example Earnings* | Requirements |
| New Clients | No minimum | 5 bps | $500.00/year on $1M annual TPV | Standard program terms |
| Pre-existing Clients – Tier 1 | $1M+/year | 3 bps | $300.00/year on $1M annual TPV | Register within 30 days of joining |
| Pre-existing Clients – Tier 2 | $500K-$1M TPV/year | 2 bps | $100.00/year on $500K annual TPV | Register within 30 days of joining |
*Example earnings are calculated annually based on the TPV and revenue share rate shown and are subject change based on your client’s TPV.
Legend:
bps = basis points (1 bps = 0.01%)
TPV = Total Payments Volume
Helping you succeed at every stage
With this change, agencies can benefit from both sides of the client journey: welcoming new stores and continuing to support established ones. It’s a fairer approach that values the full scope of your work and allows us to support your long-term growth.
Ready to get started? Connect a store to your account.
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