In the previous post, we looked at Automattic’s role in the WordPress ecosystem and why that role matters as agencies grow. The next step is understanding how that ecosystem support extends directly to agency operations.
That’s where Automattic for Agencies comes in.
If you’re already building with Automattic products, this program adds a structured partnership layer on top of that foundation. It’s designed to support agencies as they manage more sites, more clients, and higher expectations, without requiring a change to how they run their business.
What you need as you scale
Once you move beyond a handful of client sites, new pressures emerge.
Performance and security become business issues. Pricing decisions affect margins. Support responsiveness impacts client trust.
At this stage, agencies typically need:
- Infrastructure that behaves consistently across projects
- Pricing models that support recurring services
- Faster resolution paths when technical issues arise
- Teams who understand multi-site environments
- A way to differentiate without building a proprietary stack
Automattic for Agencies is built around these realities.
How the program works
A partnership built on the WordPress ecosystem
Automattic builds and maintains many of the products agencies rely on. Joining Automattic for Agencies creates a direct relationship with the teams responsible for those platforms. That means clearer support pathways, more predictable escalation, and infrastructure designed with scale in mind.
You continue to own the client relationship. The program supports your role as primary partner.
Designed for practical use
You don’t need to rework your entire operation to get started.
Most agencies begin by applying the program to existing client work such as hosting, ecommerce, or performance tooling. From there, usage expands naturally as workflows settle.
Onboarding is intentionally lightweight so teams can move quickly from setup to delivery.
Support that understands how you work
Support through Automattic for Agencies is shaped around agency workflows.
You’re working with teams who understand migrations, ecommerce growth, multisite setups, and long-term maintenance across many sites. Conversations are grounded in real client situations, not abstract scenarios. You don’t need to explain how your business works before getting useful help.
What the program includes
Automattic for Agencies brings together tools, support, and partnership opportunities designed for how you run your agency.
- Growth and partnership opportunities: Your agency gains visibility through Automattic’s agency directory and access to qualified leads. Since 2024, participating agencies have received more than $3 million in qualified leads. Today, over 8,000 agencies manage more than 43,000 sites through the program.
- Flexible monetization: You can earn revenue through referral commissions, reseller pricing, or hybrid models. The program supports your existing pricing approach, making it easier to introduce new services, expand retainers, and build recurring revenue.
- Unified dashboard: Manage sites, products, and services in one place, with a single view across your client portfolio.
- Streamlined billing: Handle multiple subscriptions under one account, simplifying invoicing and reducing administrative overhead.
- Agency-specific support: Get access to teams who understand agency operations and the realities of managing many client sites.
- Enablement resources: Use practical resources designed for real projects, with additional playbooks and templates developed over time.
Common questions
Is there a cost to join?
No. Joining Automattic for Agencies is free.
How do agencies usually start using the program?
Most start with current client work, such as hosting, commerce, or performance needs, and expand from there.
Do I need to use every Automattic product?
No. The program is modular. Use what fits your workflow.
Will this change how I price or package my services?
No. You decide how Automattic products fit into your offerings.
Who owns the client relationship?
You do. The program is structured to support your role as the primary partner.
How involved does my team need to be?
You control access and participation. Many agencies start with a small group and expand over time.
Does the program support third-party tools?
Direct support focuses on Automattic products, but the team understands how they integrate into broader stacks.
How do referrals and reselling work?
You can earn revenue through commissions or margin-based pricing, depending on which model fits how you work.
Before looking at real-world examples, it’s helpful to clarify how this differs from the Automattic Affiliate Program. That distinction matters for agencies deciding how to structure revenue.
👉 How agencies use Automattic for Agencies to scale delivery and protect margins
👉 Learn more about Automattic for Agencies
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