This series began with Automattic’s role in the WordPress ecosystem. Then we explored how Automattic for Agencies extends that support directly to agency operations. We also clarified how that model differs from the Affiliate Program.
Now let’s look at how agencies apply the program in practice.
Growth changes delivery. More sites, more integrations, and more stakeholders increase operational pressure. Agencies that scale successfully design systems that absorb that complexity.
Standardizing infrastructure
As portfolios expand, infrastructure consistency becomes increasingly valuable.
Managing sites across multiple hosts introduces different performance profiles and support processes. Standardizing core infrastructure reduces operational overhead.
Big Red Jelly manages more than 1,000 active websites. Through Automattic for Agencies, they standardized on Pressable for hosting, Jetpack for security and performance, and WooCommerce for ecommerce. This created a consistent delivery environment across their client base.
“When you get those building blocks in place, things just take off. We’re growing faster than we ever have before,” says co-founder Josh Webber.
“Our streamlined process, facilitated by Automattic for Agencies, enhances both website functionality and our clients’ business outcomes,” adds Lauren Robinson, Online Tools Lead.
With consistent infrastructure, teams spend less time managing vendors and more time delivering value.
Read the full Big Red Jelly case study.
Supporting performance under load
As sites grow and traffic increases, performance becomes a critical part of client trust.
Inspry worked with a client whose site needed to support large traffic spikes during live events. After testing multiple hosting providers under real-world load, Pressable was the only platform that handled 5,000 concurrent users without timeouts.
After migrating through Automattic for Agencies, the results were clear:
- 100% uptime during high-traffic events
- No downtime-related revenue loss
- Fewer urgent support escalations
“With Pressable, we no longer have to worry about whether our clients’ sites can handle extreme traffic events. The scalability, reliability, and ease of use have allowed us to focus on development rather than firefighting server issues,” says Schwartz.
Read the full Inspry case study.
Aligning monetization with services
As agencies expand into retainers and long-term maintenance, aligning product costs with recurring revenue becomes increasingly important.
Big Red Jelly used Automattic for Agencies to diversify revenue through referral commissions and volume pricing. This allowed them to monetize services they were already delivering, without introducing proprietary systems or operational complexity.
According to co-founder Zach Webber, the impact included faster deal cycles, increased recurring revenue, and more predictable cash flow.
The program supported their existing business model while making it easier to scale services sustainably.
Getting direct access to technical expertise
For agencies working with complex or high-traffic sites, access to knowledgeable support teams matters.
Saucal, a WooCommerce-focused agency, worked across multiple hosting platforms before standardizing their approach. Through Automattic for Agencies, they gained direct access to Pressable and WP Cloud engineers during testing and migration phases.
As CEO Mitchell Callahan explains, “A performant, scalable, and flexible hosting solution represents a significant part of our customers’ success. Having direct collaboration with the teams behind the platform has made a meaningful difference for both our agency and our clients.”
When support teams understand agency workflows—from migrations to commerce scaling—resolution is faster and collaboration is more effective.
Read the full Saucal case study.
What success looks like in practice
Across agencies of different sizes and specialties, similar outcomes emerge when Automattic for Agencies becomes part of their delivery model.
Infrastructure becomes more predictable. Performance remains consistent as sites grow. New revenue opportunities align with existing services. Support interactions improve. Agencies gain stronger positioning in competitive conversations.
“Support was painful with our previous provider. We’d pay thousands a month and still get ignored,” says Michael Gyura from Worship Times. “With Pressable—and the Automattic Automattic for Agencies connection—it’s instant. I can clone a site and start editing within a minute. Clients are happy and quiet because things just work.”
“Automattic for Agencies added the advocacy and connections to help us grow. Together, they’ve made us more efficient and valuable to our clients,” says Chris Bradley of My Project Solution. “Automattic for Agencies added more knowledge, more community, and more doors for our service development. It’s helped us confidently scale to bigger clients.”
Aaron Ware from Linchpin describes the impact: “We felt truly welcomed. Having someone check in, support us, and understand our business? That’s changed everything.”
Since Automattic for Agencies launched, participating agencies have received more than $3 million in qualified leads.
Closing the loop
This series started with Automattic’s role in the WordPress ecosystem. From there, we explored how that support extends to agencies through a dedicated partner program, and clarified how that model differs from the Automattic Affiliate Program. Finally, we looked at how agencies apply the program in practice.
In short:
- Automattic supports the WordPress ecosystem
- Automattic for Agencies translates that support into an agency partner program
- The Affiliate Program supports audience-based referrals
- Agencies use the program structure that fits their model to scale delivery, protect margin, and grow with confidence
If this approach aligns with how you think about growth, you can explore how the program fits your agency’s needs.
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