Whether you’re managing multiple clients, pitching new projects, or spinning up quick proof of concepts—speed matters.

With WordPress.com’s new AI website builder for agencies, you can generate fully-designed, content-ready websites in seconds. Just describe your client’s business or idea, and AI takes care of the rest: layout, images, text, and design.

One tool we’re recommending to agencies? The AI website builder on WordPress.com.

What is the AI website builder?

It’s a simple idea with big time-saving potential: enter a prompt—like “a portfolio for a freelance photographer” or “a landing page for a wellness coach”—and you’ll instantly get a fully built WordPress site to start from. You can refine it through follow-up prompts or take over manually, fine-tuning every block and page. If you’re working on a more complex or custom client need, upgrading to a Business plan unlocks a dev-ready experience.

You can continue to refine the site through prompts or take control yourself to fine-tune every block, add your own pages, or switch to a dev-ready experience with the WordPress.com Business plan or above.

It’s a time-saver and creative jumpstart for agencies like yours.

Why agencies love it

Whether you’re a solo freelancer or part of a growing agency, here’s how the AI website builder can fit into your workflow:

• Jumpstart client projects: Instead of starting every site from scratch, developers can use the builder to generate a functional base, then layer in custom development, theme modifications, or integrations as needed.
• Onboard new clients faster: Don’t wait on finalized copy or wireframes. Start with a structured, content-filled site you can iterate on.
• Generate creative springboards: Use the AI-generated site as a solid base for exploration—then layer in your expertise, brand polish, and functionality.
• Reduce internal production time: Save hours on repetitive site setups. Let AI handle the basics so your team can focus on strategy, UX, and custom development.
• Aid in content-first development: Dev work can be stalled by missing content, but AI can generate placeholder text, giving developers a complete visual structure to build on or test against.
• Create pitch-ready mockups in minutes: Impress potential clients with real, working site concepts—fast. This is great for early-stage conversations and proposal decks.

How it works

1. Head to this page and tell us about your website idea.
2. Log into your existing WordPress.com account or sign up for free.
3. Watch AI build your site.
4. Make changes by manually editing the page or asking for updates in the chat box.
5. Ready to share your site with others? A WordPress.com hosting plan gives your AI-built site a secure, reliable home online with a free domain for the first year. Then you can go live when the timing is right or click Launch in the top right corner to launch immediately.

You’ll also get 30 free prompts to continue customizing the site via AI, and you can unlock unlimited prompts with any paid hosting plan.

It’s just the beginning

We’re already working on adding more functionality, including ecommerce capabilities, advanced integrations, and even more customization options—all designed to support the client work that agencies handle every day. Stay tuned—more updates are coming soon!

Ready to join the new era in agency partnerships?

If you’re an agency working with WordPress clients—or curious about how tools like this can streamline your work—we’d love to have you in the Automattic for Agencies program. It’s free to join and gives you access to resources, commissions, and tools built specifically for agency workflows. Sign up today and start building smarter, faster, and more profitably.