Women at Work: A Podcast for Creatives on a Platform for Creatives

Verònica Fuerte is the founder and “creative directress” of Barcelona’s Hey Studio, where her team builds visual languages for clients and projects around the world. When she looks at the design industry, she sees something that’s always been true but too often overlooked: Women have been shaping it all along, they just haven’t always gotten the credit.

That observation became the seed for Women at Work, a podcast dedicated to amplifying the voices of female creatives across design, creativity, and innovation. The premise is simple but powerful. “If you listen to somebody that made it happen,” Verònica says, “you can have the same experience. You can follow the same path. It’s just about having examples of other people.”

The podcast’s next step was, as Verònica puts it, organic. Hey Studio’s website has always run on WordPress, so when Women at Work grew enough to need its own digital home, the choice of destination was clear. And while she has long appreciated the ease of open source software, WordPress’s longevity made her decision even simpler. “I know that WordPress is going to be forever,” she says. “So I think it makes my life easier in many, many aspects.”

The site brings everything Women at Work is about—episodes, guest stories, and its broader mission—into one place, and gives the project a professional presence that matches the quality of the conversations themselves. 

But Verònica is thinking bigger than episodes and archives. “A podcast is a community,” she says. “And I think how this community can be seen is part of the future.” With WordPress.com as the foundation, Women at Work is building toward exactly that: a growing platform that helps the next generation of creatives see themselves in the industry—and in each other.