How a Single Mom of Six Got a Whopping 7,724% ROI with Blaze for WordPress

When Dawn Scott and her husband divorced in 2022, it meant the end of her marriage and primary source of income for her family. The small business they ran together shuttered. For the mother of six, that meant starting a new venture from scratch.

“He effectively shut my company down during the divorce process by shutting off my website and emails,” she says. “I decided I needed to do a new site myself and a whole new business to keep income for my kids.” 

In 2023, Dawn launched Errorless Service Dogs in Eckert, Colorado. The company trains dogs to help with psychiatric support, vision, mobility, and other needs, matching them with grateful owners across the country. 

These aren’t just pets in vests—they’re an essential support for people who have special needs. With 10 locations nationwide, Dawn and her staff train their dogs for months to be able to provide life-changing assistance. 

Her business model made sense, but finding customers for such a niche product was no simple task. Dawn’s husband had handled the website and marketing for her previous business, and had been using Google Ads for digital marketing. However, she found the platform tricky to use and expensive for her startup.

“I didn’t have the time for this and to re-start a company and raise my six kids,” she said.

Dawn knew from past experience that online advertising was a good way to find her customers, and ads that targeted people by interest and demographic would help. That’s when she turned to Blaze for WordPress. It was the only ad platform that she found both affordable and accessible for a beginner like her.

“Blaze was easy. Everything is shown clearly, pricing is set out and straightforward,” she says. “It was literally a few clicks and my ads were up and split-testing and bringing quality numbers to the site.”

She took a methodical approach, testing new ads every two weeks with new variations of copy and images. All the while, she tried to get into the mind of her customers. “It took me a bit to find my groove, but honestly it was quick and easy,” she said. “I think I’ve run ten to fifteen ad variations, but the last five have all been the same because my numbers are outstanding.”

Outstanding is an understatement. Dawn turned $6,135 of advertising into $480,000 in sales—an eye-popping 7,724% return on her investment.

Once she had set her goals for the click-through rate that she wanted to achieve with her ads, Dawn got to work building Errorless Service Dogs’ website on WordPress.com. She didn’t want to cast a wide net; instead, she needed to target people who were already in the market for a service dog. “My program graduates 20 to 30 service dogs a year,” she says. “We charge about $40,000 per dog, so a high volume of visitors isn’t what’s important.”

Instead, the company focused on quality connections with people in need of service dogs. The website offers information on how the process works for either purchasing a fully trained service dog or training a customer’s own pet, as well as background on the company’s roster of dog trainers. 

Not even two years from starting over, Dawn’s come a long way. With the success that she found in Blaze with WordPress, she was able to boost her business so she could spend less time marketing and more time on her passion—training dogs.

“I truly wouldn’t change a dang thing!” she said. “Blaze is a great product . . . it’s what I’ll use for all my advertising from now on.”

If you want to boost your business, get started with Blaze today—and start driving performance fast with our best practices.