Food lovers around the globe know that Copenhagen restaurant noma brought New Nordic cuisine to the world stage (and received a three-star rating from Michelin to show for it). With dishes rooted in local, wild products that change with the seasons, noma has curated every detail of their menus and spaces to create an unforgettable and deeply Danish dining experience. Of course, you can’t visit noma without making a reservation, and that means heading to its website—which is built on WordPress and hosted on Pressable.
Immediately, site visitors encounter a fresh, minimal, slightly offbeat design that introduces them to noma’s aesthetic. Spending more time on the site deepens that connection to the groundbreaking restaurant, which was built to harmonize with the natural world. “The same way that the restaurant is changing with the seasons, we can also change physically in the space,” explains head chef Pablo Sotor. The website does the same, with an adjustable color scheme that shifts as the weather does.
Guests at noma, Sotor says, are “connected in the moment, to the kitchen, to feel like they’re at our home and that they can truly feel the energy that is going on in the whole restaurant.” The website also invites that intimacy: Visitors can watch videos that take them behind the scenes, read blog posts digging into the work of noma’s culinary and research teams, or immerse themselves in the restaurant’s approach before arriving for their reservation. And with MailPoet integrated right into the site, it’s simple to join noma’s mailing list and stay up to date with their latest news.
noma is “a very beautiful place to be busy,” says Sotor. And its website—an online representation of the restaurant’s ethos—is a beautiful and functional place to learn about all that work.
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