Heat Up Your Brand’s Reach With Blaze Pro
For years, Tumblr has been a best-kept secret among enterprise-tier advertisers thanks to its passionately engaged, Gen Z-heavy user base. Publishers, streaming platforms, and fashion brands have all capitalized on the intense engagement their campaigns get on the platform. However, there was no easy way for mainstream advertisers to reach Tumblr’s audience. Until now.
Meet Blaze Pro, the newest and only stand-alone platform for advertising on Tumblr. Blaze Pro lets every advertiser reach the core Tumblr audience with interest-based targeting, straightforward campaign management, and competitive CPMs.
“…at men’s grooming company Manscaped, marketers told us they’ve been bullish on Tumblr for months now, executing both a paid and organic strategy on the platform…when Manscaped began retesting paid ads in 2022 [it] spent 50% fewer ad dollars on Tumblr than it did in 2020…and drove 524% more revenue.”
–Marketing Brew, “Why Manscaped is leaning into ads on Tumblr”
Building on the success of the beginner-friendly ad platform Blaze for WordPress, the team set its sights on unlocking its value for more experienced advertisers that aren’t necessarily using WordPress. With this launch, we’re ready to celebrate more success with a broader group of advertisers than ever before. And the value doesn’t end with Tumblr. As part of the Automattic family of brands, Blaze Pro offers access to the company’s wide suite of services: when users log in using a WordPress.com account, they’ll be able to utilize Gravatar, Jetpack, and other powerful solutions.
“I’m incredibly proud of the team’s work so far—we’ve built one of the cleanest and most streamlined interfaces out there, and I’m equally excited about what’s ahead on our roadmap,” said Bob Ralian, Automattic’s Head of Advertising. “Opening Tumblr up to a broader set of advertisers has been a long time coming, and we can’t wait to see the success advertisers are going to create with Blaze Pro.”
For brands that center authenticity and creativity, Tumblr’s users embody an increasingly rare find: a truly unique community that’s as uncompromising as it is passionate. And nothing reaches them like Blaze Pro does.
Expensive black-box targeting algorithms rely on technologies and practices that are losing browser and OS support—not to mention facing legal challenges around the world. Blaze Pro is a huge step into the future, and a powerful tool for forward-thinking brands who recognize the power of Tumblr. Come Blaze with us!
Automattic 
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