Head of Growth Marketing, Jetpack
Automattic is seeking a Head of Growth Marketing to lead global growth for Jetpack, one of the most powerful WordPress plugins for website security, performance, and marketing tools. This role will focus on measurable outcomes to acquire, convert, and monetize customers.
We want this candidate to have deep technical marketing knowledge and understand how to diagnose and execute mechanics that drive growth. As a senior leader, this person will need to act as an individual contributor as well as mentor a team of full-stack marketers to maximize impact as follows:
- Develop data-informed positioning, messaging, and customer segmentation strategy
- Acquire new and incremental subscribers from key customer segments
- Improve conversion rate through funnel optimization, lifecycle marketing, and paid media
Deep expertise in the following areas will be vital for success in this role:
Leadership – Mentors the team for continued professional development. Uplifts the morale of the team with a positive mentality. Love of learning is a huge plus!
Technical Knowledge – Proficiency of financial, mathematical and science based concepts for marketing applications, such as experiment design and incrementality testing. Strong analytical skills for funnel analysis and cohort-based performance reporting are crucial. Technical skills around SQL preferred. Bonus points for experience with WordPress, PHP, CSS, HTML, etc.
Decision Making – Shows complexity in thought when considering resource tradeoffs in the pursuit of measured business impact. Acts as a highly strategic and influential leader within the team and among cross-functional partners. Can procure supporting data to make informed decisions.
Communication – Ability to express complicated concepts in easy to understand method, with excellent written, oral, and illustrative communication styles. Listens to and considers alternative perspectives to identify the optimal path forward.
Project Management – Develops systems for accountability across teams and drives initiatives forward to completion, and measures estimated vs. actualized impact. All team members are encouraged to hone this skill as part of their responsibilities.
We’re a distributed company with more than 1200 Automatticians in 75+ countries speaking 90+ different languages. Our common goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.
We believe in Open Source and the vast majority of our work is available under the GPL.
Diversity, Equity, & Inclusion at Automattic
We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
How to apply
Does this sound interesting? If yes, click the Apply button below and fill out our application form. In your cover letter, let us know what you can contribute to the team. Proofread! Make sure you spell and capitalize WordPress and Automattic correctly.
Want to increase your chances of standing out? If so, please include answers to the following questions in your cover letter:
- If you could make one improvement to Jetpack, what would it be?
If you’re reading this on a site other than automattic.com please make sure you visit automattic.com/work-with-us for the latest details on applying.