Want to build a more profitable agency without burning out? The Automattic for Agencies and Klaviyo K:Partners programs are built to help you do just that. Whether you’re looking to grow recurring revenue, expand your services, or deliver stronger results for your clients, this partnership gives you the foundation to scale—without added complexity.

Here’s how it works: Automattic helps you manage and monetize client sites more efficiently with centralized tools, revenue sharing, and streamlined workflows. Klaviyo brings in powerful marketing automation, segmentation, and analytics to help you drive long-term results—and unlock new service lines along the way. Together, they create a full-stack growth engine for your agency, empowering you to build stronger relationships, grow retainers, and scale sustainably.

What is Klaviyo?

Klaviyo is a true marketing powerhouse, offering a comprehensive suite of B2C marketing tools in one seamless platform. It allows your clients to have full control over their growth and enables your team to implement a tool that’s user-friendly and easy to integrate. 

Klaviyo is made up of two key components:

1. Marketing: Help your clients unlock advanced email, SMS, RCS, and push automation. They can build precise segments in seconds, hyper-personalize their campaigns, and sync data across platforms for better behavioral targeting. With AI-driven tools, it’s easier than ever to boost omnichannel conversion at scale—all without working with code!
2. Analytics: Give your clients a clearer view of what’s driving growth with performance dashboards, predictive insights and customer analytics. Klaviyo’s built-in reporting delivers visibility across channels––but with the Marketing Analytics add-on, brands can go even further. Unlock funnel and cohort analysis, customizable attribution, RFM segmentation, and advanced purchase insights to fuel smarter strategies across the funnel.

By combining all of these powerful features—and more!—your clients can build personal relationships with their customers that stand the test of time. Plus, you can integrate it effortlessly with WooCommerce through the Klaviyo for WooCommerce extension. 

These are all incredibly powerful value-adds you can provide when building new websites. Or, if you also handle marketing for your clients, Klaviyo will boost your effectiveness and streamline your operations.

Why Klaviyo is the preferred marketing partner for WooCommerce

WooCommerce is all about helping merchants succeed online, providing the tools they need to streamline their workflows, market their products, and build relationships with their customers. So it’s no surprise that Woo chose Klaviyo as their preferred marketing automation partner.

It syncs seamlessly with WooCommerce

Klaviyo connects directly to WooCommerce through an extension, syncing purchase and usage data in real time to power automated flows and targeted campaigns. There’s no custom API connection or toggling between tools required. 

Effortlessly sync platforms and use it to power personalized messages across email, SMS, forms, reviews, ads, push notifications and more. You’ll be able to personalize and scale campaigns for your clients faster and with less hassle.

It proved itself to Woo’s own marketing department

Klaviyo is already trusted by more than 15,000 Woo merchants—delivering a 46x ROI on average. 

So, after lots of consideration, testing, and usage across departments, Woo chose Klaviyo for their own marketing strategy. They use Klaviyo’s powerful tools for everything from product updates and onboarding emails to new product instructions and newsletters.

Since implementation, they’ve seen an 8% increase in open rates, a 42% lift in clicks across all campaigns, and a 24% increase in clicks for regular newsletters.

It scales without slowing things down

With a schema‑less database model, Klaviyo supports fast querying of large datasets with minimal syncing overhead. This is absolutely imperative for high-volume stores with lots of records. 

Klaviyo for Agencies: The K:Partners Program

When you provide more value to your clients, you can build better long-term relationships, attract new types of businesses, and become a truly strategic resource to your clients. By integrating Klaviyo into your offerings, you unlock marketing automation as a new revenue stream.

The K:Partners Program allows you to package Klaviyo’s platform as strategic client services and earn a 10-20% revenue share for every business you refer. You’ll get hands-on support every step of the way—become an expert at everything from selling and onboarding to implementing powerful use cases across Klaviyo’s B2C CRM platform. 

Here are just a few of the things you can accomplish with the K:Partners Program:

• Generate more leads: Work hand in hand with Klaviyo to drive more leads through content, in-person events, and listings in the Partner Directory.
• Increase revenue through referrals and new services: Earn 10-20% revenue share when you refer clients to Klaviyo plans and expand your service offerings around the B2C CRM platform.
• Sell Klaviyo products with hands-on support: The Klaviyo team will help you identify qualified prospects, provide technical support, and sell to potential clients.
• Access ongoing support and learning tools: Access the Partner Portal, Partner Academy, and Demand Center for lead generation support, training, co-branded campaigns, and exclusive rewards so you can win more business and deliver better results for clients.
• Work with the best of the best: When you join the program, you’ll be joined by an account manager, sales consultants, solution architects, and a partner success manager to help you make the most of every opportunity.
• Stay ahead of the game: Get early access to new features and certifications to truly set your agency apart in the market.

Joining the K:Partners Program gives your agency a competitive edge—not just by offering Klaviyo’s best-in-class tools, but by transforming the way you attract, serve, and grow your client base. 

From lead generation support to revenue share opportunities and sales help, the program equips you with everything you need to go beyond service delivery and become a true growth partner for your clients.

Better together: Klaviyo + Automattic for Agencies

If you’re not already familiar with Automattic for Agencies, it’s a free partner program that helps WordPress agencies do more with less effort. It gives you a centralized dashboard to manage client sites, streamline billing, and access the tools and support you need to scale with confidence. 

As a partner, you’ll get exclusive discounts on Automattic products, earn revenue from referrals, and tap into dedicated support whenever you need it. You’ll also gain early access to new features, co-marketing opportunities, and resources to help you stand out and attract more clients. It’s a smarter, more connected way to build and grow your agency—backed by the people behind WordPress.com.

When you combine Klaviyo’s marketing engine and partner program, K:Partners, with the infrastructure of Automattic for Agencies, your agency gains a full-stack growth platform—built for recurring revenue, streamlined ops, and better client results.

Want some real-world numbers? Here’s how it might look in practice: 

Let’s say you have a client that earns $500,000 a year through WooPayments and pays $155/month for hosting with Pressable. With Automattic for Agencies, you’d earn around $622 annually just from revenue share—20% on hosting and 0.05% on payments. 

Now, bring in Klaviyo. Their platform can boost client revenue by an average of 228%, which nearly doubles your earnings. And if you join Klaviyo’s partner program, you unlock an additional 10-20% in revenue share when referring new businesses, plus training and resources to launch new service lines like email and SMS. Together, Automattic for Agencies and Klaviyo give your agency more ways to grow, earn, and stand out.

Here are a few more benefits of combining the two partnerships:

• Powerful new revenue streams: Earn recurring revenue from both programs—up to 50% from Automattic products, plus 10-20% from Klaviyo referrals. Plus, stores using Klaviyo see an average revenue lift of 228%, which boosts your percentage-based earnings from WooPayments.
• Expanded services offerings without extra overhead: Offer email, SMS, and omnichannel marketing automation using Klaviyo. Pair this with Automattic for Agencies to simplify processes and take the heavy lifting off of your team.
• Measurable ROI for clients: Klaviyo’s advanced segmentation, predictive analytics, and AI tools allow agencies to create hyper-personalized, high-performing campaigns. And Automattic’s suite of tools provide reliable, high-performance infrastructure that supports long-term growth.
• Ongoing education for your team: With both programs, you’ll gain access to resources, training, support, and early releases that will keep your team nimble and ahead of the curve.
• More visibility and trust: When you partner with Klaviyo and Automattic, you’ll gain instant credibility in the eyes of your clients. Plus, with listings in directories across both platforms, your visibility will increase.

Smarter growth, powered by Automattic and Klaviyo

Together, Automattic for Agencies and the K:Partners Program create a powerful foundation for agency growth. Automattic provides the infrastructure to manage client sites efficiently, unlock recurring revenue, and scale your operations with confidence. Klaviyo adds a robust layer of marketing automation that drives proven ROI for your clients—and adds new, profitable service lines for your team. 

With both programs, you gain access to expert support, exclusive perks, and a suite of tools built to help you stand out in a competitive market. The result? Smarter workflows, stronger client relationships, and a future-ready agency.

Get started with K:Partners and Automattic for Agencies today.