How rtCamp stopped building websites and started solving enterprise problems with Automattic for Agencies, and what other agencies can learn from the journey.
About rtCamp
rtCamp is an enterprise WordPress agency with offices in India and the United States, and a globally distributed team spanning four continents. They live by the principle of “Good Work. Good People.” They started on the publishing side, running their own business on WordPress, then helping others do the same. Technical depth became the calling card. One successful project led to another, and eventually the agency work took over entirely.
Something changed in 2013. A prospective client moved beyond features and timelines and started asking harder questions: uptime SLAs, disaster recovery plans, security posture, compliance documentation. It was the moment project work became infrastructure work.
The partnership
At WordCamp in 2016, someone from Automattic reached out: Would rtCamp want to become the first WordPress VIP partner in Asia?
Getting there took six months of hands-on VIP deployment work. Working alongside the VIP Solutions team, rtCamp’s engineers sat next to people who had spent careers inside enterprise organizations. People who know how procurement decisions get made, which compliance boxes actually block a deal, and what a decision influencer needs to hear before they can take a proposal to the decision-maker.
For an agency that had always led with engineering, this was a different way of thinking.
“With WordPress VIP, we got to work with people who had either worked within an enterprise or through an agency. Their functional understanding of enterprises was a real game-changer.” Vivek Jain, Co-founder, rtCamp
The solution
When rtCamp walks into a pitch, they are not selling a platform. They are solving a problem, and the platform is part of the solution. That only holds up if the partner behind you can move fast.
A global tech hardware company reached out to rtCamp wanting to migrate from Adobe Experience Manager to WordPress. Three days to submit a proposal. Within an hour of rtCamp alerting their Automattic for Agencies partner manager, a conversation summary was ready, a call was scheduled, and the Automattic AE was confirmed for the proposal presentation.
“In an enterprise setup, this is magic. You move very fast and the advantage of moving fast passes onto the customer. They see the value very, very quickly.” Vivek Jain, Co-founder, rtCamp
Compliance work rarely gets celebrated. Enterprise procurement typically kicks off with a 20-page requirements document, and most agencies spend the next two months chasing answers. Maitreyie Chavan, Director of Client Delivery at rtCamp, has learned to stop dreading it.
“I can reach out to anyone at Automattic for Agencies and they already have answers to almost all of them. It does not end up being two months of back-and-forth convincing. That conversation gets time-boxed so we can focus on execution.” Maitreyie Chavan, Director of Client Delivery, rtCamp
Questions that used to require a conversation were now just answered, often by platform dashboards clients could access directly. Over time, those dashboards reshaped the client relationship entirely.
“We’ve heard from customers: ‘We saw VIP has already taken care of this.’ Questions that used to require a conversation are now just answered.” Maitreyie Chavan, Director of Client Delivery, rtCamp
As the enterprise work deepened, governance became a third discipline rtCamp had to build from scratch. VideoJet, a US industrial company with 27 regional websites across the US and Europe, needed more than a great site. They needed a governance model: which local marketing teams could update what, how brand standards would hold across geographies, who to call when a regional team wanted to add a plugin. rtCamp, one of the few agencies with SOC 2 and ISO 27001 certifications, built that expertise project by project, alongside VIP.
Pressable
More recently, rtCamp has been recommending Pressable, Automattic’s managed WordPress hosting, as part of its client solutions. Same idea: a real partner who shows up, not a vendor to manage.
One client was preparing to launch a customer portal and expecting massive traffic on day one. They were nervous, pushing for reassurance, not quite ready to trust the plan. rtCamp brought in the Pressable team to run load tests across every scenario the client could think of. The site launched with no downtime.
Vivek puts it more simply. Automattic, he says, makes people feel heard. Customers notice that. And it sticks.
“Automattic made us feel heard. That feeling passes onto the customer, and that really is something.” Vivek Jain, Co-founder, rtCamp
Results
Since 2016, rtCamp has participated in million-dollar engagements backed by the VIP partnership. Enterprise sales cycles have shortened because Automattic platforms handle the compliance heavy lifting. Enterprise IT and security teams now log into the WordPress VIP dashboard themselves, which means fewer calls asking rtCamp to reassure them about uptime and security.
Annual planning now includes a joint view of pipeline, revenue targets, and key industry segments with Automattic for Agencies.
VideoJet got governance across 27 regional sites. A global hardware manufacturer got a proposal in three days. A client terrified of launch-day traffic got load tests run by Pressable until the terror went away. The common thread: someone on the other end of the phone who already had the answer. That’s not coincidence. That’s infrastructure.
Joint revenue planning includes shared attribution too: Automattic tracks how much of a deal each party worked on, not just who surfaced the lead. For Vivek, that distinction mattered.
“It gives you more confidence in the platform you are working with when the partnership is not merely transactional. We feel more invested when partner efforts are seen in all aspects.” Vivek Jain, Co-founder, rtCamp
For agencies thinking about enterprise
Vivek gave this advice to an agency at a recent WordCamp event, and it’s worth repeating.
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